Tiina Paananen
Contact search available for JYU staff members. ORCID link: https://orcid.org/0000-0001-6291-405X |
General description
Tiina Paananen is a third-year Doctoral Researcher and her research interests are Digital Services and Customer Behavior. This means understanding customer-brand interaction in dynamic omnichannel or metaverse environment, where digital and physical worlds unite as one entity.
Paananen's work has appeared in peer-reviewed journals and conferences, such as Journal of Service Theory and Practice, Bled eConference, Mediterranean Conference on Information Systems (MCIS), International Workshop on Socio-Technical Perspective in Information Systems Development (STPIS), European, Mediterranean and Middle Eastern Conference on Information Systems (EMCIS), ICMarkTech & Hawaii International Conference on System Sciences (HICSS).
Paananen have worked in projects:
- DAWN_CI Understanding OmniChannel Customer Behavior (Business Finland, 1/2021-6/2023)
- MetayCX Building customer experience in the Metaverse (Business Finland, 1/2024-12/2026)
Active JYU affiliations
- Faculty of Information Technology, Doctoral Student
- Faculty of Information Technology, Doctoral Researcher
Research interests
Paananen's research focuses on consumer behavior, omnichannel environment, sustainable consumption, online and digital services.
Fields of science
Follow-up groups
Personal keywords
Omnichannel, brands, customer behavior, digital services,
