Heini Taiminen

Contact search available for JYU staff members.

LinkedIn address: https://www.linkedin.com/in/heinitaiminen/

ResearchGate address: https://www.researchgate.net/profile/Heini-Taiminen

ORCID link: https://orcid.org/0000-0003-1724-2965

Scopus Author ID(s): https://www.scopus.com/authid/detail.uri?authorId=56764490000

General description

I work as senior lecturer in Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE). I obtained my Doctor of Science in Business Administration (Marketing) from the University of Jyväskylä in 2014. In addition, I hold Master's degrees in Marketing (2012) and Organizational Communication and PR (2014), as well as a pedagogical qualification in adult education (60 ECTS credits). In 2016, I served as a visiting researcher for six months in the Social Marketing @Griffith research group at Griffith University in Australia. I also hold an adjunct professorship (title of docent) in social marketing at the University of Eastern Finland.

Currently, I teach several courses at both undergraduate and graduate levels, and supervise theses ranging from bachelor's to doctoral levels. My course portfolio includes:

Social Marketing (from 2025 onwards: Behavior Insight, Communication, and Social Marketing)
Digital Interaction
Methodological Studies
Supervision of internships in Corporate Communication
Bachelor's and Master's seminars (in Communication Management and the DMCC Master's Program)

Active JYU affiliations

School of Business and Economics, Senior Lecturer

Previous, inactive or other affiliations

School of Business and Economics (University of Jyväskylä), University Teacher, Inactive

University management and joint projects (University of Jyväskylä), Part-Time Teacher, Ended

Research interests

I am a societally-oriented business scholar, who is driven to solve societal challenges, facilitate wellbeing, and build a better future for us all. In my research I build understanding of how marketing and communication can be applied to make our world a better place (social marketing), how to build truly customer oriented (public) services that create well-being, and how digital tools can be harnessed for this work.

My latest research themes have focused on organizational listening in public sector and creation of customer centric wellbeing public policies; how understanding of social marketing and habits can help us to better understand behavior change in context of adolescents’ tooth brushing; and digital services in health-related context (i.e. the usage and integration of digital self-services in health care and the role of online communities and peer social support in digital transformative services).

Key words: Social Marketing, Strategic Communication, Transformative Service Research,

Fields of science

512 Business and Management (Social sciences)

Follow-up groups

Personal keywords

Social Marketing, Strategic Communication, Transformative Service Research,

Publications and other outputs

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