Heini Taiminen


Contact search available for JYU staff members.

ORCID link: https://orcid.org/0000-0003-1724-2965


Active JYU affiliations


Research interests

Marketing thinking and tactics give powerful perspective to understand and change people’s behavior. My mission is to create understanding of how marketing can be used to improve health and wellbeing assisting our society to tackle more effectively different social challenges.


Fields of science


Publications

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Last updated on 2022-12-08 at 12:06