Tiina Kemppainen

Contact search available for JYU staff members.

ORCID linkhttps://orcid.org/0000-0002-4623-1918

General description

Tiina Kemppainen got her Doctor of Science (Econ.) degree in 2020. She also holds a Bachelor's degree in Design. Her research focuses on consumer behavior, customer experience, and digital services.

Kemppainen has worked on several research projects at the University of Jyväskylä, including:

  • METAyCX, ongoing (2024-2026), Faculty of Information Technology
  • DAWN; Data analytics-based customer understanding in multi-channel service environments, 2021-2023, Faculty of Information Technology
  • TRIP; Data Analytics Based Internationalisation Concepts of Electronic Commerce Solutions, 2017-2019, Faculty of Information Technology
  • DigiConsumers, 2020, Department of Social Sciences and Philosophy
  • Gateway to Mercury Business, 2017-2018, Faculty of Information Technology
  • Digi50+, 2015-2016, School of Business and Economics

Areas of Interest

Customer experience, Consumer behavior, Services, Service design


  • YMAA2110 Consumer Behavior (Kuluttajakäyttäytyminen)
  • YMAA2130 Marketing Management (Markkinoinnin johtaminen)
  • YMAA1920 Bachelor's Thesis Seminar (Aineopintojen seminaarityöskentely ja tutkielma)
  • YMAS1930 Master's Thesis Seminar (Syventävien opintojen seminaari)
  • YTTP1120 Introduction to Marketing (Finnish)
  • YTTP2120 Introduction to Marketing (English)

Active JYU affiliations

Previous, inactive or other affiliations

Fields of science

Follow-up groups

Projects as Principal investigator

Publications and other outputs

Go to first page
Go to previous page
1 of 2
Go to next page
Go to last page

Last updated on 2024-08-02 at 23:13