Joel Mero
Contact search available for JYU staff members. Web page: https://www.jyu.fi/jsbe/fi/tiedekunta/henkilosto/jsbe-faculty/mero-joel LinkedIn address: https://www.linkedin.com/in/joelmero/ ResearchGate address: https://www.researchgate.net/profile/Joel-Mero ORCID link: https://orcid.org/0000-0002-8353-562X ResearcherID: https://www.webofscience.com/wos/author/record/J-2042-2017 Public files: JSBE CV template 2023 Mero.pdf |
General description
Joel (Järvinen) Mero got his D.Sc. (Econ.) degree in 2016 at Jyväskylä University School of Business and Economics. Mero leads Digital Marketing and Communication research group at JSBE and acts as the director of the international master's program in Digital Marketing and Corporate Communication (DMCC). With a special emphasis on digital marketing in teaching, Mero has designed and executed over 20 different study courses in more than 10 different higher-education institutions at Bachelor, Master, EMBA and Doctoral levels. He has also supervised several completed doctoral theses and dozens of master's theses.
Active JYU affiliations
- School of Business and Economics, Associate Professor
Previous, inactive or other affiliations
- University management and joint projects (University of Jyväskylä), Part-Time Teacher, Ended
- School of Business and Economics (University of Jyväskylä), Assistant Professor, Ended
- School of Business and Economics (University of Jyväskylä), Part-Time Teacher, Ended
Research interests
Mero's research focuses on B2B digital marketing management (the managerial use of digital data and technologies in business markets). He has received the best paper award twice in the world's most prestigious academic B2B marketing journal, Industrial Marketing Management (2017 & 2019).
Fields of science
Follow-up groups
Personal keywords
Digital marketing; content marketing; social media marketing; influencer marketing; digital analytics; marketing automation; artificial intelligence; business-to-business marketing
Projects as Team Member
- Managing digital transformation 2023-2025: Turning data-based insights into new business models and offerings
- Karjaluoto, Heikki
- Foundation for Economic Education
- Asiakaskokemuksen rakentuminen Metaversumissa
- Frank, Lauri
- Business Finland
- AUDISSION
- Luck, Geoffrey
- Business Finland
- Finnish Quantum Flagship
- Mönkkönen, Mikko
- Research Council of Finland