Kukka-Maaria Ulvila
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No active affiliation
Research interests
My research aims to understand and describe what are the values associated with sustainably produced food what values are used in the advertising of sustainably produced food. In addition, my research aims to provide insight into consumers perceptions of the communication channels used to promote sustainably produced food to consumers. The findings of this research yield new information about how sustainably produced food has been marketed to a larger group of Finnish consumers.
