Outi Uusitalo

Contact search available for JYU staff members.

ORCID link: https://orcid.org/0000-0002-9676-7569

Active JYU affiliations

School of Business and Economics, Professor

Research interests

Tutkin kuluttajaa toimijana markkinoilla ja kuluttajan käyttäytymistä muuttuvissa kulutusympäristöissä. Pyrin tuomaan esille uutta tietoa ekologisesti, sosiaalisesti ja taloudellisesti kestävän markkinoinnin ja kulutuksen edistämiseksi.

Fields of science

512 Business and Management (Social sciences)

Projects as Principal investigator

BIODIFUL - Biodiversity Respectful Leadership
- Academy of Finland
01/10/2021-30/09/2024
EDUFI Fellowship/Mitra Moghaddam Salimi
- Finnish National Agency for Education
01/07/2021-30/06/2022
FiDiPro/RED QUEEN EFFECT: STRATEGIES FOR AN INNOVATIVE LANDSCAPE
- TEKES
01/01/2015-31/12/2017

Projects as Team Member

DIGI50+ Varttuneet kuluttajat ja kestävä
- - Wilska, Terhi-Anna
- TEKES
01/01/2015-31/03/2017

Publications

1 of 4

Experiencing ethical retail ideology in the servicescape (2021) Pecoraro, Maria; et al.; A1; OA
From Scarcity to Abundance : Food Waste Themes and Virtues in Agrarian and Mature Consumer Society (2020) Uusitalo, Outi; et al.; A3; OA; 978-3-030-20561-4
Banks’ unfairness and the vulnerability of low-income unbanked consumers (2019) Kamran, Sohail; et al.; A1; OA
Toward financial capability : empowering the young (2019) Luukkanen, Laura; et al.; A1
A risk to privacy or a need for security? : Digital domestic technologies in the lives of young adults and late middle-agers (2018) Kuoppamäki, Sanna-Mari; et al.; A3; OA
Asumisnormit vai yksilölliset haaveet? Asumistoiveet eri elämänvaiheissa (2017) Kemppainen, Tiina; et al.; A1; OA
The consequences of perceived risk and objective knowledge for consumers’ investment behavior (2017) Munnukka, Juha; et al.; A1
The Structure and Formation of Customer value in B-to-B Services (2017) Järvi, Pentti; et al.; A3
Varttuneet kuluttajat, digitalisoituva arki ja kulutusympäristöjen muutos : digi 50+ -hankkeen loppuraportti (2017) Wilska, Terhi-Anna; et al.; D4; OA
Credibility of a peer endorser and advertising effectiveness (2016) Munnukka, Juha; et al.; A1
How the unbanked cope with financial exclusion: Evidence from Pakistan (2016) Kamran, Sohail; et al.; A1; OA
Taituruutta ja luksusta, poliittista suuntautumista ja kulutusasenteita (2016) Uusitalo, Outi; et al.; B1; OA
Vulnerability of the unbanked : evidence from a developing country (2016) Kamran, Sohail; et al.; A1; OA
Beliefs affecting additional investment intentions of mutual fund clients (2015) Pellinen, Antti; et al.; A1
Brand Packaging as Visual Cue in a Service Environment (2015) Kauppinen-Räisänen, Hannele; et al.; A3; OA
Kauppa asuinalueen keskuksena : kyläkaupasta yksityisten ja julkisten palveluiden käyttöliittymä -hankkeen loppuraportti (2015) Nyrhinen, Jussi; et al.; D4; OA
Advocacy participation and brand loyalty in virtual brand communtity (2014) Munnukka, Juha; et al.; A4; OA
Conflicting values of ethical consumption in diverse worlds - A cultural Approach (2014) Pecoraro, Maria; et al.; A1; OA
Exploring the everyday retail experience: The discourses of style and design (2014) Pecoraro, Maria; et al.; A1; OA
Lemmikin, kuluttajan ja ympäristön hyvinvointi (2014) Autio, Minna; et al.; B1; OA