Juha Munnukka

Contact search available for JYU staff members.

ORCID link: http://orcid.org/0000-0002-2960-2350

Active JYU affiliations

School of Business and Economics, Senior Researcher

Research interests

Tutkimukseni käsittelee mm. kuluttajakäyttäytymistä ja markkinointiviestintää eri kulutusympäristöissä. Tutkimukseni tuo uutta tietoa kuluttajien käyttäytymisestä erityisesti digitaalisessa ympäristössä, mikä auttaa organisaatioita kehittämään markkinointia ja asiakassuhteiden hallintaa.

Fields of science

512 Business and Management (Social sciences)

Publications

Enabling transformative value creation through online weight loss services (2020) Taiminen, Heini; et al.; A1; OA
Reliability and Validity of a Further Tested Appreciative Management Scale (2020) Harmoinen, Merja; et al.; A1
The role of fundamental motivations in willingness-to-pay online (2020) Salonen, Ville; et al.; A1
'You really are a great big sister’ : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020) Reinikainen, Hanna; et al.; A1; OA
Primed Authenticity : How Priming Impacts Authenticity Perception of Social Media Influencers (2019) Luoma-aho, Vilma; et al.; A1; OA
“Thanks for Watching.” The Effectiveness of YouTube vlogendorsements (2019) Munnukka, Juha; et al.; A1; OA
Tekoälyn soveltaminen terveydenhuollossa ja hyvinvoinnissa (2018) Talvitie-Lamberg, Karoliina; et al.; D4; OA; 978-951-39-7507-4
The consequences of perceived risk and objective knowledge for consumers’ investment behavior (2017) Munnukka, Juha; et al.; A1
The Structure and Formation of Customer value in B-to-B Services (2017) Järvi, Pentti; et al.; A3
AMOS (SPSS) -ohjelman käyttöohje (versio SPSS AMOS 22.0) (2016) Karjaluoto, Heikki; et al.; D5; OA
Brand love and positive word of mouth : the moderating effects of experience and price (2016) Karjaluoto, Heikki; et al.; A1; OA
Credibility of a peer endorser and advertising effectiveness (2016) Munnukka, Juha; et al.; A1
How do brand personality, identification, and relationship length drive loyalty in sports? (2016) Karjaluoto, Heikki; et al.; A1; OA
The Relationships Between Customer Brand Engagement in Social Media and Share of Wallet (2016) Karjaluoto, Heikki; et al.; A3
Are Facebook brand community members truly loyal to the brand? (2015) Munnukka, Juha; et al.; A1; OA
Beliefs affecting additional investment intentions of mutual fund clients (2015) Pellinen, Antti; et al.; A1
From Disposables to Reusable Coffee Cups: Determinants of Intention to Use and Willingness to Pay (2015) Munnukka, Juha; et al.; A4
The Effects of Brand Engagement in Social Media on Share of Wallet (2015) Karjaluoto, Heikki; et al.; A4; OA
The influence of purchase-related risk perceptions on relationship commitment (2015) Munnukka, Juha; et al.; A1; OA
Advocacy participation and brand loyalty in virtual brand communtity (2014) Munnukka, Juha; et al.; A4; OA