#Agents- Young People’s Agency in Social Media (#Agents)

Main funder

Funder's project number: 320370

Funds granted by main funder (€)

  • 315 715,00

Funding program

Project timetable

Project start date: 01/01/2019

Project end date: 31/12/2022


In this research project, we focus on young people’s contrasting roles in current media society –both as influencers and being influenced by many kinds of information and communication via digital media. The target group are young people aged 13-19, as adolescents are those who are the most active users of social media and thus the most heavily exposed to information, disinformation and new media cultures. Young people are in ambivalent positions on the arenas of current media society. On the one hand, young people are active agents, who are distributing information and promoting actions in social media. On the other, young people are exposed to masses of information, and propaganda that aims at influencing opinions, attitudes and actions. In mediatized society, the role of media has shifted from transmitting and informing about phenomena and ideologies into the construction of them. The current generation of adolescents have grown up immersed in this media world full of socio-digital technologies integrating mobile devices, computers, social media and Internet, so that they use these devices seamlessly as a part of their everyday lives. Consequently, young people’s everyday lives, values and identities are increasingly constructed by the digital social media. Young people are also vulnerable in social media environments in many ways. The division of commercial and non-commercial contents in social media may not always be clear to young people, either. Young people do not fully understand the significance of their digital footprints, as they eagerly share their personal data, for instance. Also issues related to safety and security are increasingly important for young people acting in social media.

Principal Investigator

Primary responsible unit

Related publications

Last updated on 2022-23-09 at 09:28