#Agents- Young People’s Agency in Social Media (#Agents)
Main funder
Funder's project number: 320370
Funds granted by main funder (€)
- 315 715,00
Funding program
Project timetable
Project start date: 01/01/2019
Project end date: 31/12/2022
Summary
In this research project, we focus on young people’s contrasting roles in current media society –both as influencers and being influenced by many kinds of information and communication via digital media. The target group are young people aged 13-19, as adolescents are those who are the most active users of social media and thus the most heavily exposed to information, disinformation and new media cultures. Young people are in ambivalent positions on the arenas of current media society. On the one hand, young people are active agents, who are distributing information and promoting actions in social media. On the other, young people are exposed to masses of information, and propaganda that aims at influencing opinions, attitudes and actions. In mediatized society, the role of media has shifted from transmitting and informing about phenomena and ideologies into the construction of them. The current generation of adolescents have grown up immersed in this media world full of socio-digital technologies integrating mobile devices, computers, social media and Internet, so that they use these devices seamlessly as a part of their everyday lives. Consequently, young people’s everyday lives, values and identities are increasingly constructed by the digital social media. Young people are also vulnerable in social media environments in many ways. The division of commercial and non-commercial contents in social media may not always be clear to young people, either. Young people do not fully understand the significance of their digital footprints, as they eagerly share their personal data, for instance. Also issues related to safety and security are increasingly important for young people acting in social media.
Principal Investigator
Primary responsible unit
Follow-up groups
Profiling area: School of Wellbeing (University of Jyväskylä JYU) JYU.Well
Related publications and other outputs
- Awareness of digital commercial profiling among adolescents in Finland and their perspectives on online targeted advertisements (2023) Srivastava, Sonali; et al.; A1; OA
- Children as social actors negotiating their privacy in the digital commercial context (2023) Srivastava, Sonali; et al.; A1; OA
- Modern-day socialization agents : The connection between social media influencers, materialism, and purchase intentions of Finnish young people (2023) Tuominen, Jesse; et al.; A1; OA
- Mothers’ self-representations and representations of childhood on social media (2023) Kallioharju, Minna; et al.; A1; OA
- The Role of Social Media in the Creation of Young People’s Consumer Identities (2023) Wilska, Terhi-Anna; et al.; A1; OA
- Girls’ portrayals in fast fashion advertisements (2022) Srivastava, Sonali; et al.; A1; OA
- Kuluttajaboikotit ja cancel-kulttuuri (2022) Wilska, Terhi-Anna; et al.; A3; OA; 978-952-69737-2-2
- The brighter side of materialism : Managing impressions on social media for higher social capital (2022) Tuominen, Jesse; et al.; A1; OA
- Young Consumers’ Boycotting Profiles in the UK and Finland : A Comparative Analysis (2022) Tuominen, Jesse; et al.; A1; OA
