Assessing public perceptions of the global environmental crisis on social media

Päärahoittaja

Rahoittajan antama koodi/diaarinumero: 202200342

Päärahoittajan myöntämä tuki (€)

Hankkeen aikataulu

Hankkeen aloituspäivämäärä: 01.06.2022

Hankkeen päättymispäivämäärä: 31.05.2024

Tiivistelmä

A topical research question is what is the role of digital environments in reflecting and driving how people perceive the current global environmental crisis. Addressing this question would help identify ways to foster collective sustainability actions to tackle biodiversity loss and climate change in an increasingly digitalized world. Specifically, social media platforms have become crucial communication channels for sharing information and for opening public debates, as well as for influencing and forming opinions, within and across geographical borders. In this project, I aim to use social media data to understand how the environmental crisis is perceived in digital social environments by: assessing patterns of public attention and topics of discussion around climate change and biodiversity loss on social media at the global level; and assessing public opinions around the crisis in relation to social media use using Finland as a case study. I will follow an interdisciplinary, mixed method approach, combining quantitative big data, with in-depth qualitative data analyses to assess people’s attitudes and preferences. This project will help reveal the diversity of people’s perceptions towards the crisis, the attention it receives, and what the main topics of discussions are, on social media. The outcome of the project will provide evidence on the role of social media in rising awareness and in fostering collective responses to the environmental crisis, unveiling opportunities and challenges to inspire just global sustainability actions.

Vastuullinen johtaja

Päävastuullinen yksikkö

Seurantakohteet

Profiloitumisalue: Resurssiviisausyhteisö (Jyväskylän yliopisto JYU) JYU.Wisdom

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