Asiakaskokemuksen rakentuminen Metaversumissa (METAyCX)
Main funder
Funder's project number: 6659/31/2023
Funds granted by main funder (€)
- 396 000,00
Funding program
Project timetable
Project start date: 01/01/2024
Project end date: 31/12/2026
Summary
The metaverse is understood as an operating environment where technology and digital contents combine with the real world. In the metaverse, for example, consumers can interact with each other and trade can be conducted there. The focus of the METAyCX research project is to create a deep understanding of customers in the metaverse environment. The primary goal of the project is to produce research data on the metaverse customer experience and the effects of metaverse on future trade.
The research project produces a comprehensive consumer understanding by examining consumer and customer behavior in the service environments of the metaverse. The project utilizes qualitative and quantitative research methods and implements practical trials and experiments. With the project, we gain more understanding of how companies can serve and engage their customers better in the service environments of the metaverse.
The research project produces a comprehensive consumer understanding by examining consumer and customer behavior in the service environments of the metaverse. The project utilizes qualitative and quantitative research methods and implements practical trials and experiments. With the project, we gain more understanding of how companies can serve and engage their customers better in the service environments of the metaverse.
Principal Investigator
Other persons related to this project (JYU)
Primary responsible unit
Follow-up groups
Related publications and other outputs
- The Antecedents of Advertisement Scepticism and Its Effects on the User Experience of Social Influence Features in the Context of Online Shopping (2024) Makkonen, Markus; et al.; A4; OA; 978-0-9981331-7-1
- The Drivers of Showrooming Behavior : A Meta-Analysis (2024) Holkkola, Matilda; et al.; A4; OA; 978-961-286-871-0
- Towards Techno-Psychological Immersion : A Narrative Literature Review of Immersion and Its Related Concepts (2024) Paananen, Tiina; et al.; A4; OA; 978-961-286-871-0
- Willingness to pay for freemium services : Addressing the differences between monetization strategies (2024) Tyrväinen, Olli; et al.; A1; OA
