DIGA-Digiajan arvomalli


Main funder

Funder's project number: 40232/14,2953/31/201


Funds granted by main funder (€)

  • 364 000,00


Funding program


Project timetable

Project start date: 01/01/2015

Project end date: 31/12/2017


Summary

Digitization has caused the adoption of online shopping and use of online services to accelerate rapidly. However, many Finnish organizations find it very challenging to utilize digital business options effectively and would benefit from advice on how to do so. The aim of the project is to develop organizations’ ability to support customer value creation processes in an online environment. The project will provide new information on the customer’s value creation processes by integrating business research methods with neuroscience.
The research will deliver new insights into how customers behave in an online environment, of the factors that drive customers to use particular online services, how the customer perceived value of web services is created, how it can be measured, into the means by which customers’ purchase behavior can be influenced, and into how organizations could utilize new types of business model to maximize their ability to support the creation of customer value.
The project examines Finnish companies from various industries and creates new concepts, metrics, and development plans for the digital environment. It particularly recognizes the importance of understanding consumer purchasing behavior and the customer experience. The project examines the customer’s purchase path and the ability of organizations’ to produce value more effectively through digital means. Data will be collected from the participating companies, from their customers and from other stakeholders.
The project invests considerably in the distribution of new information. The creation of new business will be supported in the participating companies and through cooperation with Protomo in start-up companies.
The focal outcome of the project will be a digital value creation model, which connects the main research results of the study to a specific toolbox of operational guidelines, which will enable companies to develop their online services to an excellent international standard.


Principal Investigator


Other persons related to this project (JYU)


Primary responsible unit


Other responsible units


Web page

https://www.jyu.fi/jsbe/en/research/groups/digital-marketing-and-communication/diga


Last updated on 2021-17-03 at 12:08