BlackBox - Opening the black box of content marketing (BlackBox)

Main funder

Funder's project number: 4062/31/2016

Funds granted by main funder (€)

  • 324 000,00

Funding program

Project timetable

Project start date: 01/11/2016

Project end date: 31/05/2018


This high industry demand research consortium opens the black box of content marketing from three complementary angles: we look at the expectations, experiences and extensions of content marketing. We take a qualitative approach and open up its logic through mapping the content marketing ecosystem from the user point of view. In collaboration with our industry partners, we develop tools and organize events to help the entire media industry consisting of various players both big and small distinguish new business from a more sustainable understanding of content marketing built on internationally tested and developed research results and findings.

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Principal Investigator

Other persons related to this project (JYU)

Contact person (yes/no): Yes

Contact person (yes/no): Yes

Primary responsible unit

Web page

Related publications

Last updated on 2022-06-07 at 12:38