BlackBox - Opening the black box of content marketing (BlackBox)
Main funder
Funder's project number: 4062/31/2016
Funds granted by main funder (€)
- 324 000,00
Project timetable
Project start date: 01/11/2016
Project end date: 31/05/2018
Summary
This high industry demand research consortium opens the black box of content marketing from three complementary angles: we look at the expectations, experiences and extensions of content marketing. We take a qualitative approach and open up its logic through mapping the content marketing ecosystem from the user point of view. In collaboration with our industry partners, we develop tools and organize events to help the entire media industry consisting of various players both big and small distinguish new business from a more sustainable understanding of content marketing built on internationally tested and developed research results and findings.
See the presentation: http://prezi.com/yxz7_a43xdv2/?utm_campaign=share&utm_medium=copy&rc=ex0share
See the presentation: http://prezi.com/yxz7_a43xdv2/?utm_campaign=share&utm_medium=copy&rc=ex0share
Principal Investigator
Other persons related to this project (JYU)
- Contact person (yes/no): Yes
- Contact person (yes/no): Yes
Primary responsible unit
Web page
http://prezi.com/yxz7_a43xdv2/?utm_campaign=share&utm_medium=copy&rc=ex0share
