Incidental Media Consumption
A comparative study of how consumers access media content in social media (IMC)
Main funder
Funder's project number: Vuosikokous 21.3.2018
Funds granted by main funder (€)
- 45 487,00
Funding program
Project timetable
Project start date: 01/05/2018
Project end date: 30/06/2023
Summary
The comparative research project studies the interconnections and interpenetration of news, entertainment and technology in media consumption practices in five different countries: Argentina, Finland, Israel, Japan and the US. The research objective concentrates on examining the dynamics of incidental media consumption and comparing media consumption in different cultural and geographical contexts. Qualitative and quantitative data will be collected through research interviews and online surveys among media consumers.
Principal Investigator
Primary responsible unit
Follow-up groups
Profiling area: School of Wellbeing (University of Jyväskylä JYU) JYU.Well
