Digital Content Compass (DigiCC)

Main funder

Funder's project number: 460/31/2018

Funds granted by main funder (€)

  • 346 000,00

Funding program

Project timetable

Project start date: 01/06/2018

Project end date: 31/03/2020


Digital Content Compass (DigiCC) benefits of developed statistical models and measurement sets, and accordingly replies to company´s content marketing needs. In this TUTL project, different commercialization paths for DigiCC measurement sets and software are investigated on domestic and foreign markets. The project builds upon earlier developed statistical models and measurements as resulted from Business Finland supported project "Opening the Black Box of Content Marketing".

The efficiency of content marketing increases, when the audience is complexly accounted, among other things by noticing its needs and expectations against different brands. In DigiCC project this happens by customizing the measurement sets in a manner allowing to assess audience expectations and perceptions regarding brand´s content on social media together with other needed elements. Concept´s measurements are customized for each case, identifying the most appropriate measurements and models, which reply to the Company needs. The dimensions of content compass are refined through dialogue with companies. The relationships between concepts are pointed out through models allowing to see which items impact the reception of the content.

The customization of such models "packed" in the friendly manner of DigiCC application will as well provide the customers the unique possibility to efficiently target their clients and consumers.

DigiCC project´s applied research follows various commercialization paths identifying most valuable alternatives of refining the content, identifying alternative competitive solutions, and application on the market, as well as proving DigiCC application functionality from the commercialization standpoint.

Also new training package will be developed to reply to the communication and firms needs, offering co-creative opportunity to develop own content compasses.

Principal Investigator

Primary responsible unit

Last updated on 2021-17-03 at 12:06