A1 Journal article (refereed)
The pricing capability lifecycle of digital innovations (2023)
Laatikainen, G., & Ojala, A. (2023). The pricing capability lifecycle of digital innovations. Technology Analysis and Strategic Management, 35(3), 314-325. https://doi.org/10.1080/09537325.2021.1974377
JYU authors or editors
Publication details
All authors or editors: Laatikainen, Gabriella; Ojala, Arto
Journal or series: Technology Analysis and Strategic Management
ISSN: 0953-7325
eISSN: 1465-3990
Publication year: 2023
Publication date: 08/09/2021
Volume: 35
Issue number: 3
Pages range: 314-325
Publisher: Routledge
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.1080/09537325.2021.1974377
Publication open access: Openly available
Publication channel open access: Partially open access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/77762
Abstract
The pricing capability provides a basis for firms’ competitive advantage. However, to date, the literature has not investigated how this capability forms, develops, and matures. In this study, we define the pricing capability as a dynamic capability consisting of three operational building blocks (tools and data, human and relational resources, and processes, routines, and mechanisms) as well as two dynamic capability building blocks (alertness and responsiveness, and value-based strategic thinking). Furthermore, we propose the pricing capability lifecycle of digital innovations that incorporates insights of the dynamic capabilities view (DCV). Based on a longitudinal multi-case study of five firms, we found that the building blocks of pricing capability co-evolve together through the ad-hoc and advanced phases to the mature phase. The study contributes to the literature by integrating insights from DCV into the pricing of digital innovations.
Keywords: technology companies; innovation (activity); innovations; pricing; competitive strength; dynamic capabilities
Free keywords: pricing capability; digital innovations; dynamic capabilities; capability lifecycle
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2023
Preliminary JUFO rating: 1
