A1 Journal article (refereed)
Emotional and Aesthetic Labor of Finnish Military Officers (2021)


Kouri, S. (2021). Emotional and Aesthetic Labor of Finnish Military Officers. Nordic Journal of Working Life Studies, 11(S7), 31-50. https://doi.org/10.18291/njwls.128596


JYU authors or editors


Publication details

All authors or editorsKouri, Suvi

Journal or seriesNordic Journal of Working Life Studies

eISSN2245-0157

Publication year2021

Publication date15/09/2021

Volume11

Issue numberS7

Pages range31-50

PublisherVIA University College

Publication countryDenmark

Publication languageEnglish

DOIhttps://doi.org/10.18291/njwls.128596

Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/77879


Abstract

This study analyzes the emotional and aesthetic labor of Finnish military officers. It examines the kinds of valuations officers attach to the notion of an ideal soldier. The meanings that officers give to these ideals are explored within the wider framework of post-Fordist new work. The ideal soldier is traditionally considered to be physically capable and strong, rational, and in control—features culturally coded as masculine. An analysis of 108 military officers’ writings and 12 interviews showed that while the traditional masculine ideal still exists, a vast variety of valuations are related to new work. The notion of the new ideal worker includes attributes, such as empathy, emotional intelligence, and social skills, which are culturally coded as feminine qualities. These feminine valuations may work to female officers’ advantage. However, despite fractures in traditional masculine ideals, there are still some deeply rooted gender stereotypes that work to female officers’ disadvantage.


Keywordsmilitary personnelofficers (military personnel)womenworking lifeprofessional identityidealsgender rolesmasculinityfemininity

Free keywordsaesthetic labor; emotional labor; female officers; ideal soldier; military

Fields of science:


Contributing organizations


Ministry reportingYes

VIRTA submission year2021

JUFO rating1


Last updated on 2024-12-10 at 11:01