A3 Book section, Chapters in research books
Physical Work, Customer Service, or Teamwork? : Language Requirements for Seasonal Cleaning Work in the Booming Arctic Tourism Industry (2021)


Strömmer, M. (2021). Physical Work, Customer Service, or Teamwork? : Language Requirements for Seasonal Cleaning Work in the Booming Arctic Tourism Industry. In K. Gonçalves, & H. Kelly-Holmes (Eds.), Language, Global Mobilities, Blue-Collar Workers and Blue-Collar Workplaces (pp. 187-203). Routledge. Routledge Critical Studies in Multilingualism, 24. https://doi.org/10.4324/9780429298622-10


JYU authors or editors


Publication details

All authors or editors: Strömmer, Maiju

Parent publication: Language, Global Mobilities, Blue-Collar Workers and Blue-Collar Workplaces

Parent publication editors: Gonçalves, Kellie; Kelly-Holmes, Helen

ISBN: 978-0-367-27900-4

eISBN: 978-0-429-29862-2

Journal or series: Routledge Critical Studies in Multilingualism

Publication year: 2021

Number in series: 24

Pages range: 187-203

Number of pages in the book: 258

Publisher: Routledge

Place of Publication: New York

Publication country: United States

Publication language: English

DOI: https://doi.org/10.4324/9780429298622-10

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/77986


Abstract

In many parts of the world, cleaning services are mostly subcontracted, which means intense competition and increased demand for efficiency. Consequently, the terms and conditions of employment have declined and the turnover of workers is high. Remote areas such as the Arctic face particular difficulties recruiting and retaining cleaning workers. Nonetheless, possibilities to earn and aspirations for a better life bring center – periphery, cross-border, and lifestyle mobilities to the peripheral north, especially in winter. This chapter examines cleaning as seasonal blue-collar work in a booming tourist destination in Arctic Finland. Applying an ethnographic and discourse analytical approach of nexus analysis, this chapter discusses three discourses circulating in the resort that are relevant to the language requirements of seasonal cleaning workers. The data collected in the Arctic tourist destination consist of interviews with recruiters and ethnographic observations of cleaners’ workdays. The chapter offers new insights into blue-collar work by showing how blue-collar workers also are expected to be mobile and work in multilingual environments under the current conditions of the globalized new economy. Further, teamwork is used as a control mechanism to standardize and intensify the work procedures.


Keywords: cleaning sector; cleaning personnel; employees; labour (workforce); languages; language skills; Finnish as a foreign language; foreign labour; subcontracting (acquisition); competitive procurement; circumstances; working conditions; tourism sector; winter tourism; seasonal work; mobility of labour; labour turnover; discourse analysis; ethnography; sociolinguistics

Free keywords: työehdot; kielitaitovaatimukset


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Ministry reporting: Yes

Preliminary JUFO rating: 3


Last updated on 2021-04-10 at 10:25