A1 Journal article (refereed)
Saada kaikki ja olla onnellinen : äitiyrittäjyys tuottavuuden ja affektien aikakaudella (2021)

Ikonen, H.-M. (2021). Saada kaikki ja olla onnellinen : äitiyrittäjyys tuottavuuden ja affektien aikakaudella. Sosiologia, 58(3), 219-234.

JYU authors or editors

Publication details

All authors or editors: Ikonen, Hanna-Mari

Journal or series: Sosiologia

ISSN: 0038-1640

eISSN: 2670-1375

Publication year: 2021

Volume: 58

Issue number: 3

Pages range: 219-234

Publisher: Westermarck-seura

Publication country: Finland

Publication language: Finnish

Publication open access: Not open

Publication channel open access: Channel is not openly available

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/78551


The article explores the contradiction of and solutions for employment and motherhood through the framework of neoliberal postfeminism. Empirically, the article focuses on the phenomenon of mumpreneurship, which means entrepreneurship that is parallel to a woman's role as a mother or subordinate to it. Mumpreneurship enables a mother to "have it all": she van solve the affective struggle within an ideology that calls for productive work and emphasizes intensive maternal care in a way that brings a sense of happiness and balance. An analysis of 21 interviews with mothers working as entrepreneurs identifies three overlapping discourses in which mother position themselves: a working mother is the best mother for her child; children first; and mother first, where the mother's best is not always best for the child but does not cause serious harm. Mumpreneurship is found to reflect Finnish gender history, a goal-oriented relation to working life that fits the neoliberal and postfeminist ethos of productivity, and affects circulated by the ideology of intensive motherhood.

Keywords: women; mothers; maternity; working life; entrepreneurship; working; family life; gender roles; ideals; combining; emotions; neoliberalism

Free keywords: motherhood; working life; mothers; entrepreneurship; affects, postfeminism; mumpreneurship

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2021

JUFO rating: 2

Last updated on 2022-20-09 at 15:46