A1 Journal article (refereed)
In a World Where You can be Anyone : An Investigation into the Gendered Social Practices of Pakistani Facebook Users (2022)


Salam, R. (2022). In a World Where You can be Anyone : An Investigation into the Gendered Social Practices of Pakistani Facebook Users. Gender Issues, 39(3), 253-274. https://doi.org/10.1007/s12147-021-09289-0


JYU authors or editors


Publication details

All authors or editors: Salam, Rauha

Journal or series: Gender Issues

ISSN: 1098-092X

eISSN: 1936-4717

Publication year: 2022

Publication date: 26/08/2021

Volume: 39

Issue number: 3

Pages range: 253-274

Publisher: Springer Science and Business Media LLC

Publication country: United States

Publication language: English

DOI: https://doi.org/10.1007/s12147-021-09289-0

Publication open access: Openly available

Publication channel open access: Partially open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/78215


Abstract

This article investigates the construction of gender identities of Pakistani men and women Facebook users given that Facebook has emerged as the prime social media platform through which Pakistani users interact. By employing thematic analysis and taking insights from theory of performativity and intersectionality, the findings of the interview data suggest that the formation, negotiation, and expression of gender identities on Facebook occurs through complex interplay between the discourses of religion, class, culture, and tradition. In some cases, Facebook highlighted the reproduction of the prevalent cultural models of masculinity and femininity while in other cases; there was resistance to the existing socio-religious cultural norms of the society.


Keywords: gender identity; gender roles; social norms; masculinity; femininity; cultural dependence; social media; Facebook; Pakistanis; discourse research

Free keywords: gender identities; Facebook; Pakistan


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2022

Preliminary JUFO rating: 1


Last updated on 2022-20-09 at 13:59