A1 Journal article (refereed)
In a World Where You can be Anyone : An Investigation into the Gendered Social Practices of Pakistani Facebook Users (2022)
Salam, R. (2022). In a World Where You can be Anyone : An Investigation into the Gendered Social Practices of Pakistani Facebook Users. Gender Issues, 39(3), 253-274. https://doi.org/10.1007/s12147-021-09289-0
JYU authors or editors
Publication details
All authors or editors: Salam, Rauha
Journal or series: Gender Issues
ISSN: 1098-092X
eISSN: 1936-4717
Publication year: 2022
Publication date: 26/08/2021
Volume: 39
Issue number: 3
Pages range: 253-274
Publisher: Springer Science and Business Media LLC
Publication country: United States
Publication language: English
DOI: https://doi.org/10.1007/s12147-021-09289-0
Publication open access: Openly available
Publication channel open access: Partially open access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/78215
Abstract
This article investigates the construction of gender identities of Pakistani men and women Facebook users given that Facebook has emerged as the prime social media platform through which Pakistani users interact. By employing thematic analysis and taking insights from theory of performativity and intersectionality, the findings of the interview data suggest that the formation, negotiation, and expression of gender identities on Facebook occurs through complex interplay between the discourses of religion, class, culture, and tradition. In some cases, Facebook highlighted the reproduction of the prevalent cultural models of masculinity and femininity while in other cases; there was resistance to the existing socio-religious cultural norms of the society.
Keywords: gender identity; gender roles; social norms; masculinity; femininity; cultural dependence; social media; Facebook; Pakistanis; discourse research
Free keywords: gender identities; Facebook; Pakistan
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2022
JUFO rating: 1
