A4 Article in conference proceedings
Watch This! : The Influence of Recommender Systems and Social Factors on the Content Choices of Streaming Video on Demand Consumers (2021)

Weidhaas, R., Schlögl, S., Halttunen, V., & Spieß, T. (2021). Watch This! : The Influence of Recommender Systems and Social Factors on the Content Choices of Streaming Video on Demand Consumers. In F. Ahlemann, R. Schütte, & S. Stieglitz (Eds.), Innovation Through Information Systems : Volume II : A Collection of Latest Research on Technology Issues (pp. 738-753). Springer. Lecture Notes in Information Systems and Organisation, 47. https://doi.org/10.1007/978-3-030-86797-3_49

JYU authors or editors

Publication details

All authors or editors: Weidhaas, Raphael; Schlögl, Stephan; Halttunen, Veikko; Spieß, Teresa

Parent publication: Innovation Through Information Systems : Volume II : A Collection of Latest Research on Technology Issues

Parent publication editors: Ahlemann, Frederik; Schütte, Reinhard; Stieglitz, Stefan

Conference:

Place and date of conference: Duisburg, Germany, 9.-11.3.2021

ISBN: 978-3-030-86796-6

eISBN: 978-3-030-86797-3

Journal or series: Lecture Notes in Information Systems and Organisation

ISSN: 2195-4968

eISSN: 2195-4976

Publication year: 2021

Number in series: 47

Pages range: 738-753

Number of pages in the book: 773

Publisher: Springer

Place of Publication: Cham

Publication country: Switzerland

Publication language: English

DOI: https://doi.org/10.1007/978-3-030-86797-3_49

Publication open access: Other way freely accessible online

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/79630

Web address where publication is available: https://aisel.aisnet.org/wi2021/XStudent/Track03/6/

Abstract

Streaming Video-on-demand (SVOD) services are getting increasingly popular. Current research, however, lacks knowledge about consumers’ content decision processes and their respective influencing factors. Thus, the work reported on in this paper explores socio-technical interrelations of factors impacting content choices in SVOD, examining the social factors WOM, eWOM and peer mediation, as well as the technological influence of recommender systems. A research model based on the Theory of Reasoned Action and the Technology Acceptance Model was created and tested by an n = 186 study sample. Results show that the quality of a recommender system and not the social mapping functionality is the strongest influencing factor on its perceived usefulness. The influence of the recommender system and the influence of the social factors on the behavioral intention to watch certain content is nearly the same. The strongest social influencing factor was found to be peer mediation.

Keywords: streaming services; consumer behaviour; recommender systems; peer groups

Free keywords: Streaming Video on Demand; social influence; (e)word of mouth; peer mediation; technology influence; recommender systems

Contributing organizations

Ministry reporting: Yes

VIRTA submission year: 2021

JUFO rating: 1