C2 Edited work
Contemporary Issues in Digital Marketing (2022)


Niininen, O. (Ed.). (2022). Contemporary Issues in Digital Marketing. https://doi.org/10.4324/9781003093909


JYU authors or editors


Publication details

All authors or editors: Niininen, Outi

ISBN: 978-0-367-55533-7

eISBN: 978-1-003-09390-9

Publication year: 2022

Publication date: 28/10/2021

Number of pages in the book: 198

Publisher: Routledge

Place of Publication: Abingdon, Oxon

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.4324/9781003093909

Publication open access: Not open

Publication channel open access:


Abstract

This book presents a comprehensive overview of the key topics, best practices, future
opportunities and challenges in the Digital Marketing discourse. With contributions from
world-renowned experts, the book covers:
• Big Data, Artifcial Intelligence and Analytics in Digital Marketing
• Emerging technologies and how they can enhance User Experience
• How ‘digital’ is changing servicescapes
• Issues surrounding ethics and privacy
• Current and future issues surrounding Social Media
• Key considerations for the future of Digital Marketing
• Case studies and examples from real-life organisations
Unique in its rigorous, research-driven and accessible approach to the subject of Digital
Marketing, this text is valuable supplementary reading for advanced undergraduate and
postgraduate students studying Digital and Social Media Marketing, Customer Experience
Management, Digital Analytics and Digital Transformation


Keywords: marketing; digital marketing; social media; organisations (systems); business


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2022

Preliminary JUFO rating: 3


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Last updated on 2022-19-08 at 20:18