A3 Book section, Chapters in research books
Jääkiekkoviihteen kysyntätekijät (2021)


Mangeloja, E., Roiko-Jokela, H., & Roiko-Jokela, T. (2021). Jääkiekkoviihteen kysyntätekijät. In H. Roiko-Jokela, T. Roiko-Jokela, & H. Jakosuo (Eds.), Kolikon kaksi puolta (2021, pp. 219-235). Suomen urheiluhistoriallinen seura. Suomen urheiluhistoriallisen seuran vuosikirja.


JYU authors or editors


Publication details

All authors or editors: Mangeloja, Esa; Roiko-Jokela, Heikki; Roiko-Jokela, Tapio

Parent publication: Kolikon kaksi puolta

Parent publication editors: Roiko-Jokela, Heikki; Roiko-Jokela, Tapio; Jakosuo, Hanna

ISBN: 978-952-69183-5-8

eISBN: 978-952-69183-6-5

Journal or series: Suomen urheiluhistoriallisen seuran vuosikirja

ISSN: 1237-3133

Publication year: 2021

Volume: 2021

Pages range: 219-235

Number of pages in the book: 332

Publisher: Suomen urheiluhistoriallinen seura

Place of Publication: Helsinki

Publication country: Finland

Publication language: Finnish

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/78545


Abstract

The provision of professional hockey entertainment requires massive ticket revenues. As players' salaries have reached soaring heights, the stands in the ice rinks must be filled from one night to the next. This study explores some significant demand factors for hockey that can be considered to affect the public's willingness to buy tickets to hockey matches.
In Finland, the liberalisation of alcohol culture is also visible in ice hockey spectators. From the point of view of event organisers, consuming alcoholic beverages is a very profitable business. A hockey match allows alcohol consumption, without social tensions. In Finland, economic considerations do not seem to affect the number of viewers of ice hockey. Similarly, according to the findings of this study, changes in the occurrence of violence have no impact on ratings. On the other hand, the increase in serving alcohol attracts audiences to the stands, as drinking alcohol seems to increase comfort at sporting events.
The evenness of the match event also affects the interest of the audience. Hockey spectators pay for their tickets to see their favorite team win in a tight and exciting matchup. At the opera, viewers know the libreto in advance and the outcome of the drama is no surprise to anyone. By contrast, the charm of a hockey match is based on the unpredictability of the outcome. The winner of the match will not be known until 60 minutes; it might be even after the possible overtime and winning goal race.


Keywords: sports; ice hockey; entertainment; sports events; economic effects; consumption; demand; sale


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2021

JUFO rating: 1


Last updated on 2024-03-04 at 17:45