A1 Journal article (refereed)
Journalistic Passion as Commodity : A Managerial Perspective (2021)

Lindén, C.-G., Lehtisaari, K., Grönlund, M., & Villi, M. (2021). Journalistic Passion as Commodity : A Managerial Perspective. Journalism Studies, 22(12), 1701-1719. https://doi.org/10.1080/1461670X.2021.1911672

JYU authors or editors

Publication details

All authors or editorsLindén, Carl-Gustav; Lehtisaari, Katja; Grönlund, Mikko; Villi, Mikko

Journal or seriesJournalism Studies



Publication year2021

Publication date10/09/2021


Issue number12

Pages range1701-1719


Publication countryUnited Kingdom

Publication languageEnglish


Publication open accessOpenly available

Publication channel open accessPartially open access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/78748

Additional informationSpecial Issue: Journalism and Emotional Work - Guest Edited By Mervi Pantti and Karin Wahl-Jorgensen.


This article focuses on the role of passion in news journalism from a managerial perspective. The analysis is based on a data set of 40,621 web-based job advertisements obtained from Journalismjobs.com, from the year 2002 to 2017. The quantitative analysis shows that passion has been on the rise as only 4% of the job advertisements in 2002 asked for “passionate” journalists, increasing to almost 16% in 2013. The authors also performed a qualitative analysis of job advertisements mentioning the word “passion” for the periods 2002–2003 and 2017. These advertisements express a shift from a normative role of journalists to journalism as an activity: when mentioned within the context of personal character, the desired temperament of journalists has given way to descriptions of desired behaviour. The normative focus on journalism as an ideal has decreased while the focus on performance—that journalists should feel passionate about reporting and storytelling—has risen dramatically. In the texts, passion emerges as something that can be applied in a range of contexts as a strategic resource. The findings point to commodification of feelings and exploitation of emotional labour in journalism.

Keywordsjournalismjournalistsmediapassionemotionspersonality traitsproperties

Free keywordsjournalism; media management; job announcements; passion; emotions; personal traits

Contributing organizations

Ministry reportingYes

Reporting Year2021

JUFO rating2

Last updated on 2024-03-04 at 18:16