A3 Book section, Chapters in research books
Adoption of digital innovations in rural enterprises during COVID-19 (2022)

Räisänen, J., & Tuovinen, T. (2022). Adoption of digital innovations in rural enterprises during COVID-19. In B. Leick, S. Gretzinger, & T. Makkonen (Eds.), The Rural Enterprise Economy (pp. 53-71). Routledge. Routledge Studies in the Economics of Business and Industry. https://doi.org/10.4324/9781003034001-6

JYU authors or editors

Publication details

All authors or editors: Räisänen, Jaana; Tuovinen, Tero

Parent publication: The Rural Enterprise Economy

Parent publication editors: Leick, Birgit; Gretzinger, Susanne; Makkonen, Teemu

ISBN: 978-0-367-47187-3

eISBN: 978-1-003-03400-1

Journal or series: Routledge Studies in the Economics of Business and Industry

Publication year: 2022

Publication date: 02/09/2021

Pages range: 53-71

Number of pages in the book: 272

Publisher: Routledge

Place of Publication: Oxon

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.4324/9781003034001-6

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/78752


The COVID-19 pandemic has rapidly affected the operating conditions of enterprises. Traditional customers and operational models are changing radically in the short term. Digitalisation and digital methods provide an opportunity to re-organise working methods and create a new kind of business to replace old methods and business models. Compared to urban enterprises, rural enterprises have less experience with digital tools and are less likely to adopt digital innovations. This makes rural enterprises especially vulnerable. The purpose of this study is to provide insights into how micro-enterprises and small and medium-sized enterprises in rural areas have addressed the COVID-19 pandemic, the digital solutions they have adopted, and the kinds of challenges they have faced. This study puts particular emphasis on micro-enterprises and was based on survey data collected in Finland in the spring of 2020.

Keywords: enterprises; business; business models; digitalisation; innovations; development (active); rural enterprises; microenterprises; small enterprises; small and medium-sized enterprises; business operations; countryside; COVID-19

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2022

JUFO rating: 3

Last updated on 2023-30-08 at 10:15