A3 Book section, Chapters in research books
Adoption of digital innovations in rural enterprises during COVID-19 (2022)

Räisänen, J., & Tuovinen, T. (2022). Adoption of digital innovations in rural enterprises during COVID-19. In B. Leick, S. Gretzinger, & T. Makkonen (Eds.), The Rural Enterprise Economy (pp. 53-71). Routledge. Routledge Studies in the Economics of Business and Industry. https://doi.org/10.4324/9781003034001-6

JYU authors or editors

Publication details

All authors or editorsRäisänen, Jaana; Tuovinen, Tero

Parent publicationThe Rural Enterprise Economy

Parent publication editorsLeick, Birgit; Gretzinger, Susanne; Makkonen, Teemu


eISBN 978-1-003-03400-1

Journal or seriesRoutledge Studies in the Economics of Business and Industry

Publication year2022

Publication date02/09/2021

Pages range53-71

Number of pages in the book272


Place of PublicationOxon

Publication countryUnited Kingdom

Publication languageEnglish


Publication open accessNot open

Publication channel open access

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/78752


The COVID-19 pandemic has rapidly affected the operating conditions of enterprises. Traditional customers and operational models are changing radically in the short term. Digitalisation and digital methods provide an opportunity to re-organise working methods and create a new kind of business to replace old methods and business models. Compared to urban enterprises, rural enterprises have less experience with digital tools and are less likely to adopt digital innovations. This makes rural enterprises especially vulnerable. The purpose of this study is to provide insights into how micro-enterprises and small and medium-sized enterprises in rural areas have addressed the COVID-19 pandemic, the digital solutions they have adopted, and the kinds of challenges they have faced. This study puts particular emphasis on micro-enterprises and was based on survey data collected in Finland in the spring of 2020.

Keywordsenterprisesbusinessbusiness modelsdigitalisationinnovationsdevelopment (active)rural enterprisesmicroenterprisessmall enterprisessmall and medium-sized enterprisesbusiness operationscountrysideCOVID-19

Contributing organizations

Ministry reportingYes

Reporting Year2022

JUFO rating3

Last updated on 2024-15-06 at 22:46