A3 Book section, Chapters in research books
Adoption of digital innovations in rural enterprises during COVID-19 (2022)
Räisänen, J., & Tuovinen, T. (2022). Adoption of digital innovations in rural enterprises during COVID-19. In B. Leick, S. Gretzinger, & T. Makkonen (Eds.), The Rural Enterprise Economy (pp. 53-71). Routledge. Routledge Studies in the Economics of Business and Industry. https://doi.org/10.4324/9781003034001-6
JYU authors or editors
Publication details
All authors or editors: Räisänen, Jaana; Tuovinen, Tero
Parent publication: The Rural Enterprise Economy
Parent publication editors: Leick, Birgit; Gretzinger, Susanne; Makkonen, Teemu
ISBN: 978-0-367-47187-3
eISBN: 978-1-003-03400-1
Journal or series: Routledge Studies in the Economics of Business and Industry
Publication year: 2022
Publication date: 02/09/2021
Pages range: 53-71
Number of pages in the book: 272
Publisher: Routledge
Place of Publication: Oxon
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.4324/9781003034001-6
Publication open access: Not open
Publication channel open access:
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/78752
Abstract
The COVID-19 pandemic has rapidly affected the operating conditions of enterprises. Traditional customers and operational models are changing radically in the short term. Digitalisation and digital methods provide an opportunity to re-organise working methods and create a new kind of business to replace old methods and business models. Compared to urban enterprises, rural enterprises have less experience with digital tools and are less likely to adopt digital innovations. This makes rural enterprises especially vulnerable. The purpose of this study is to provide insights into how micro-enterprises and small and medium-sized enterprises in rural areas have addressed the COVID-19 pandemic, the digital solutions they have adopted, and the kinds of challenges they have faced. This study puts particular emphasis on micro-enterprises and was based on survey data collected in Finland in the spring of 2020.
Keywords: enterprises; business; business models; digitalisation; innovations; development (active); rural enterprises; microenterprises; small enterprises; small and medium-sized enterprises; business operations; countryside; COVID-19
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2022
JUFO rating: 3