A1 Journal article (refereed)
Esports fandom in the age of transmedia : the reception of the overwatch league (2021)

Ruotsalainen, M., & Välisalo, T. (2021). Esports fandom in the age of transmedia : the reception of the overwatch league. Eracle : Journal of Sport and Social Sciences, 4(1), 11-35. https://doi.org/10.6093/2611-6693/8517

JYU authors or editors

Publication details

All authors or editors: Ruotsalainen, Maria; Välisalo, Tanja

Journal or series: Eracle : Journal of Sport and Social Sciences

eISSN: 2611-6693

Publication year: 2021

Volume: 4

Issue number: 1

Pages range: 11-35

Publisher: Universita degli Studi di Napoli "Federico II"

Publication country: Italy

Publication language: English

DOI: https://doi.org/10.6093/2611-6693/8517

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/78816


In our article, we analyse the ways audiences engage with Overwatch esports and construct their fan relationships. We situate our research into several intersecting theoretical frames. To understand how Overwatch esports audiences engage with the esports through different media and media related practices we apply the framework of transmedia studies in our examination. To better understand how meanings related to esports are constructed through these practices we also draw from research on fandom and fan engagement. We reflect these findings on earlier research on sports fandom and esports viewership, enabling us to identify how Overwatch esports communities relate to traditional sports communities. Our study reveals how esports is intertwined with the everyday lived reality of the esports audiences, and how meanings are constructed through (mediated) audience practices. Our article contributes to the study of esports transmedia and to the understanding of the similarities and differences of esports and sports audiences.

Keywords: electronic sports; audience; fandom; transmedia; cultural research; sociology of physical exercise

Free keywords: esport audiences; fan studies; transmedia; overwatch; thematic analysis

Contributing organizations

Related projects

Ministry reporting: Yes

Reporting Year: 2021

JUFO rating: 0

Last updated on 2023-03-10 at 14:39