A1 Journal article (refereed)
"En minä, mutta muut!" : EMMI-ilmiö kestävyysmurroksen esteenä (2021)
Käppi, M., Tuunanen, S., Näyhä, A., & Kotiaho, J. (2021). "En minä, mutta muut!" : EMMI-ilmiö kestävyysmurroksen esteenä. Alue ja ympäristö, 50(2), 136-153. https://doi.org/10.30663/ay.102426
JYU authors or editors
Publication details
All authors or editors: Käppi, Matleena; Tuunanen, Silja; Näyhä, Annukka; Kotiaho, Janne
Journal or series: Alue ja ympäristö
ISSN: 1235-4554
eISSN: 2242-3451
Publication year: 2021
Volume: 50
Issue number: 2
Pages range: 136-153
Publisher: Suunnittelumaantieteen yhdistys
Publication country: Finland
Publication language: Finnish
DOI: https://doi.org/10.30663/ay.102426
Publication open access: Openly available
Publication channel open access: Open Access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/79148
Abstract
Redirection of environmental responsibility from oneself to others is used as an argumentation in discussions concerning both personal lifestyle and environmental politics. In psychology, redirection of responsibility is explained with defence mechanisms that arise from cognitive dissonance and a weak sense of personal efficacy to bring about change. In this study we shed light to a specific delay mechanism in sustainability transition: redirection of environmental responsibility from oneself or one’s in-group to others. We call this kind of an argument or mindset “Not me, but others” effect or “NOMBO”. We use the multi-level perspective framework (MLP) to reflect NOMBO thinking on a societal level. In addition, we present the results of a survey which targeted Finnish corporate executives. The study revealed a positive correlation between self-reported efficacy and responsibility. It also indicated that in the businesses whose executives expressed NOMBO mindset, less ecologically sustainable business models were present compared to businesses whose executives expressed high (efficacy and) responsibility. Thus, NOMBO mindset can be seen as a possible barrier to sustainability transition. NOMBO arguments may also have broader political relevance in the context of environmental politics, such as international climate negotiations and national implementation of emission reduction policies.
Keywords: ecological sustainability; environmental responsibility
Free keywords: monitasotarkastelu; vastuunsiirto
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2021
JUFO rating: 1
- School of Resource Wisdom (University of Jyväskylä JYU) JYU.Wisdom
- Corporate Environmental Management (School of Business and Economics JSBE) YTJ
- Sustainable Business and Economy (focus area) (School of Business and Economics JSBE) ; Formerly Responsible Business
- Ecology and Evolutionary Biology (Department of Biological and Environmental Science BIOENV) EKO