A1 Journal article (refereed)
Who Dares to Wear Trousers? Adoption of a New Fashion by Finnish Women 1920–1980 (2021)

Turunen, A. (2021). Who Dares to Wear Trousers? Adoption of a New Fashion by Finnish Women 1920–1980. Ethnologia Europaea, 51(2), 23-47. https://doi.org/10.16995/ee.1788

JYU authors or editors

Publication details

All authors or editors: Turunen, Arja

Journal or series: Ethnologia Europaea

ISSN: 0425-4597

eISSN: 1604-3030

Publication year: 2021

Publication date: 18/12/2021

Volume: 51

Issue number: 2

Pages range: 23-47

Publisher: Open Library of the Humanities

Publication country: Denmark

Publication language: English

DOI: https://doi.org/10.16995/ee.1788

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/79287


Trousers have traditionally been men’s clothing that women have not been allowed to wear. In this article, I study the history of women’s wearing of trousers in the twentieth-century Finnish context by analysing women’s own memories and experiences of the trouser trend. My research material consists of written reminiscences, which I use, first, to reconstruct the social and cultural factors that framed women’s choices. Second, I approach their personal preferences and choices by analysing their narrative identities in the context of dress. My analysis shows that the cultural norms, conventions and expectations about a proper dress were crucial for adopting a new fashion trend. The most important factor in the choice of apparel was, however, the sensual, embodied experiences of wearing clothes.

Keywords: apparel; clothes; women; trousers; gender; gender roles; woman's status; identity (mental objects); womanhood; memories (mental objects)

Free keywords: women's trousers; reminiscences; Finland; experiences; twentieth century

Contributing organizations

Ministry reporting: Yes

Preliminary JUFO rating: 3

Last updated on 2022-17-06 at 10:54