A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Strategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community (2022)

Sormanen, N., Reinikainen, H., & Wilska, T.-A. (2022). Strategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community. Journalism Practice, Early online. https://doi.org/10.1080/17512786.2021.2016070

JYU-tekijät tai -toimittajat

Julkaisun tiedot

Julkaisun kaikki tekijät tai toimittajat: Sormanen, Niina; Reinikainen, Hanna; Wilska, Terhi-Anna

Lehti tai sarja: Journalism Practice

ISSN: 1751-2786

eISSN: 1751-2794

Julkaisuvuosi: 2022

Ilmestymispäivä: 04.01.2022

Volyymi: Early online

Kustantaja: Routledge

Julkaisumaa: Britannia

Julkaisun kieli: englanti

DOI: https://doi.org/10.1080/17512786.2021.2016070

Julkaisun avoin saatavuus: Ei avoin

Julkaisukanavan avoin saatavuus:

Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/79490

Tiivistelmä

Traditional media have merged with social media and pursue to produce engaging content and form relationships with online audiences. At the same time, social media has allowed young people a venue to practice their basic needs of interaction, identity, and self-expression, and provides communities of shared issues and social/political aspirations. By analysing the Instagram post caption data of the largest Finnish (girls’) youth magazine, this case study investigated what posting strategies used by the magazine elicited youth participation, and how do the strategies and participation align with young people’s media and online communication preferences. The study found the magazine to use various strategies; mostly affective topics and emoji/tag suggestion appeals. From those perceived as general posting strategies, affective topics and contests and ballots, and from more specific framing choices, a positive approach and topics providing information, peer-support and close topic angles for young women, elicited the most participation. Additionally, a suggestion to comment with a quick emoji/tag was the most engaging appeal suggestion. Young people preferred the image-dominated expressive participation towards both everyday/personal and civic/political topics. The study produces valuable, detailed information regarding young people’s online participation preferences and the potential of traditional media in engaging with online youth audiences.

YSO-asiasanat: verkkoyhteisöt; verkkokeskustelu; sosiaalinen media; Instagram; nuortenlehdet; nuoret; osallistuminen; poliittinen osallistuminen

Vapaat asiasanat: affective participation; Instagram; online audience community; online political expression; social media; youth magazine

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