A4 Article in conference proceedings
“This Is the Future of Advertising!” Or Is It? New Insights into the Justifiability of Deceptive Crowdwork in Cyberspace (2022)

Kauppila, S., & Soliman, W. (2022). “This Is the Future of Advertising!” Or Is It? New Insights into the Justifiability of Deceptive Crowdwork in Cyberspace. In Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022) (pp. 2826-2835). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2022.350

JYU authors or editors

Publication details

All authors or editors: Kauppila, Santtu; Soliman, Wael

Parent publication: Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022)

Conference:

Place and date of conference: Maui, HI, USA, 3.-7.1.2022

eISBN: 978-0-9981331-5-7

Journal or series: Proceedings of the Annual Hawaii International Conference on System Sciences

ISSN: 1530-1605

eISSN: 2572-6862

Publication year: 2022

Pages range: 2826-2835

Publisher: University of Hawai'i at Manoa

Publication country: United States

Publication language: English

DOI: https://doi.org/10.24251/HICSS.2022.350

Persistent website address: http://hdl.handle.net/10125/79684

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/79385

Abstract

Unlike classical forms of deception where the deceiver deceives their victims directly, the crowdsourcing of cyber deception provides a powerful and cost-effective mechanism for deceivers to create and spread falsehood from the shadows. But for a mass deception campaign to be effective, the crowdworkers must rationalize (and willingly accept) their role in the deceptive act. What, then, could justify participation in a mass-deception campaign? To answer this question, we adopt the qualitative vignette approach and utilize neutralization theory as our guiding lens. Our results point to several neutralization techniques that crowdworkers could invoke to convincingly rationalize involvement in a cyber deception campaign. Importantly, the findings shed new light on a growing pessimism about work ethics in cyberspace which may lead some ordinary people into joining deception campaigns, believing it to be the future of advertising. We discuss the theoretical and practical implications of these novel insights.

Keywords: cyber crime; crowdsourcing; cyberspace; fraud; social inclusion

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2022

JUFO rating: 1