A1 Journal article (refereed)
Impact of recruitment practices on organizational commitment : mediating role of employer image (2024)
Hussain, T., Channa, K., & Bhutto, M. (2024). Impact of recruitment practices on organizational commitment : mediating role of employer image. Journal of Economic and Administrative Sciences, 40(3), 605-621. https://doi.org/10.1108/jeas-10-2020-0176(external link)
JYU authors or editors
Publication details
All authors or editors: Hussain, Tahir; Channa, Khalil; Bhutto, Maqsood
Journal or series: Journal of Economic and Administrative Sciences
ISSN: 2054-6238
eISSN: 2054-6246
Publication year: 2024
Publication date: 03/02/2022
Volume: 40
Issue number: 3
Pages range: 605-621
Publisher: Emerald
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.1108/jeas-10-2020-0176(external link)
Publication open access: Not open
Publication channel open access:
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/99914(external link)
Abstract
From managerial perspective, the authors investigate the boundary and effective conditions of recruitment practices (e.g. job advertising and manager recruiting behavior) on recruitment outcomes that include employer image and organizational commitment in the context of recruitment practices. Drawing on signaling theory, the authors argue that using recruitment practices is generally more effective for creating employer image and organizational commitment.
Design/methodology/approach
The authors received a final sample of 213 from the employees of beverage industry. In doing so, statistical softwares SPSS (v.23) for data screening and SmartPLS (v.3.3.3) were used for hypothesis testing.
Findings
Using survey-based study, the study finds (1) that recruitment practices including job advertising and managers' recruiting behavior can be superior to developing employer image that positively can value the organizational commitment (2) The study identifies a significant role of employer image that is mediating between recruitment practices and post recruitment outcome (e.g. organization commitment).
Practical implications
The outcomes of the study provide valuable directions for human resource (HR) managers in national and multinational public organizations. The article offers recruitment strategies/practices to enhance employer image and organizational commitment.
Originality/value
The novelty of the study is the unique research framework, as the current paper is among the pioneers to empirically analyze the effect of recruitment practices on post-recruitment outcome testing the mediating relationship of employer image between job advertising organizational commitment and between managing recruiting behavior and organizational commitment.
Keywords: employers; human resource management; recruitment of employees; job advertisements; branding; corporate image
Free keywords: employer branding; employer image; recruitment practices; job advertisements; recruiters’ behavior; organizational commitment; mediating effect
Contributing organizations
Ministry reporting: Yes
VIRTA submission year: 2022
Preliminary JUFO rating: 1
