A4 Article in conference proceedings
Harnessing Digital Services for Co-creating Sustainability Value in the Retail Servicescape (2022)


Lumivalo, J., Clements, K., & Hannuksela, E.-S. (2022). Harnessing Digital Services for Co-creating Sustainability Value in the Retail Servicescape. In Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022) (pp. 1416-1425). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2022.175


JYU authors or editors


Publication details

All authors or editorsLumivalo, Juuli; Clements, Kati; Hannuksela, Emma-Stiina

Parent publicationProceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022)

Conference:

  • Hawaii International Conference on System Sciences

Place and date of conferenceMaui, HI, USA3.-7.1.2022

eISBN978-0-9981331-5-7

Journal or seriesProceedings of the Annual Hawaii International Conference on System Sciences

ISSN1530-1605

eISSN2572-6862

Publication year2022

Pages range1416-1425

PublisherUniversity of Hawai'i at Manoa

Publication countryUnited States

Publication languageEnglish

DOIhttps://doi.org/10.24251/HICSS.2022.175

Persistent website addresshttp://hdl.handle.net/10125/79507

Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/79599


Abstract

While the importance of sustainable consumption is well acknowledged and consumers increasingly demand sustainable alternatives, the consumption of environmentally strenuous products continues to grow. Technological solutions have been discussed for addressing the misalignment between consumers’ attitudes and behavior. This study is the first to use the service-dominant logic lens to investigate how digital services may be harnessed to drive the co-creation of sustainability value in the retail industry. We conduct 10 semi-structured interviews with a Finnish retail company and its customers and reflect on the customers’ experiences with respect to the company’s value propositions in the servicescape. Our findings indicate that understanding and harnessing consumers’ personal sustainability goals may be the key to designing digital services that help mitigate the impacts of consumption through value co-creation (VCC). We propose a preliminary framework for sustainability VCC and value co-destruction (VCD) in the retail industry and discuss its implications.


Keywordsconsumptionsustainable consumptionsustainable developmentdigitalisationelectronic servicesvalue creation

Free keywordsDigital and Cybernized Services and Digitalization of Services; digital services; sustainable consumption; value co-creation and co-destruction


Contributing organizations


Ministry reportingYes

Reporting Year2022

JUFO rating1


Last updated on 2024-25-03 at 08:30