A4 Article in conference proceedings
Harnessing Digital Services for Co-creating Sustainability Value in the Retail Servicescape (2022)
Lumivalo, J., Clements, K., & Hannuksela, E.-S. (2022). Harnessing Digital Services for Co-creating Sustainability Value in the Retail Servicescape. In Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022) (pp. 1416-1425). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2022.175
JYU authors or editors
Publication details
All authors or editors: Lumivalo, Juuli; Clements, Kati; Hannuksela, Emma-Stiina
Parent publication: Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022)
Conference:
- Hawaii International Conference on System Sciences
Place and date of conference: Maui, HI, USA, 3.-7.1.2022
eISBN: 978-0-9981331-5-7
Journal or series: Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN: 1530-1605
eISSN: 2572-6862
Publication year: 2022
Pages range: 1416-1425
Publisher: University of Hawai'i at Manoa
Publication country: United States
Publication language: English
DOI: https://doi.org/10.24251/HICSS.2022.175
Persistent website address: http://hdl.handle.net/10125/79507
Publication open access: Openly available
Publication channel open access: Open Access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/79599
Abstract
While the importance of sustainable consumption is well acknowledged and consumers increasingly demand sustainable alternatives, the consumption of environmentally strenuous products continues to grow. Technological solutions have been discussed for addressing the misalignment between consumers’ attitudes and behavior. This study is the first to use the service-dominant logic lens to investigate how digital services may be harnessed to drive the co-creation of sustainability value in the retail industry. We conduct 10 semi-structured interviews with a Finnish retail company and its customers and reflect on the customers’ experiences with respect to the company’s value propositions in the servicescape. Our findings indicate that understanding and harnessing consumers’ personal sustainability goals may be the key to designing digital services that help mitigate the impacts of consumption through value co-creation (VCC). We propose a preliminary framework for sustainability VCC and value co-destruction (VCD) in the retail industry and discuss its implications.
Keywords: consumption; sustainable consumption; sustainable development; digitalisation; electronic services; value creation
Free keywords: Digital and Cybernized Services and Digitalization of Services; digital services; sustainable consumption; value co-creation and co-destruction
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2022
Preliminary JUFO rating: 1