A4 Article in conference proceedings
Harnessing Digital Services for Co-creating Sustainability Value in the Retail Servicescape (2022)

Lumivalo, J., Clements, K., & Hannuksela, E.-S. (2022). Harnessing Digital Services for Co-creating Sustainability Value in the Retail Servicescape. In Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022) (pp. 1416-1425). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2022.175

JYU authors or editors

Publication details

All authors or editors: Lumivalo, Juuli; Clements, Kati; Hannuksela, Emma-Stiina

Parent publication: Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022)

Conference:

Place and date of conference: Maui, HI, USA, 3.-7.1.2022

eISBN: 978-0-9981331-5-7

Journal or series: Proceedings of the Annual Hawaii International Conference on System Sciences

ISSN: 1530-1605

eISSN: 2572-6862

Publication year: 2022

Pages range: 1416-1425

Publisher: University of Hawai'i at Manoa

Publication country: United States

Publication language: English

DOI: https://doi.org/10.24251/HICSS.2022.175

Persistent website address: http://hdl.handle.net/10125/79507

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/79599

Abstract

While the importance of sustainable consumption is well acknowledged and consumers increasingly demand sustainable alternatives, the consumption of environmentally strenuous products continues to grow. Technological solutions have been discussed for addressing the misalignment between consumers’ attitudes and behavior. This study is the first to use the service-dominant logic lens to investigate how digital services may be harnessed to drive the co-creation of sustainability value in the retail industry. We conduct 10 semi-structured interviews with a Finnish retail company and its customers and reflect on the customers’ experiences with respect to the company’s value propositions in the servicescape. Our findings indicate that understanding and harnessing consumers’ personal sustainability goals may be the key to designing digital services that help mitigate the impacts of consumption through value co-creation (VCC). We propose a preliminary framework for sustainability VCC and value co-destruction (VCD) in the retail industry and discuss its implications.

Keywords: consumption; sustainable consumption; sustainable development; digitalisation; electronic services; value creation

Free keywords: Digital and Cybernized Services and Digitalization of Services; digital services; sustainable consumption; value co-creation and co-destruction

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2022

JUFO rating: 1