A4 Artikkeli konferenssijulkaisussa
Positive Online Customer Experience as an Antecedent of the Willingness to Share Information with an E-Commerce Retailer (2022)


Nyrhinen, J., Kemppainen, T., Grénman, M., Frank, L., Makkonen, M., & Wilska, T.-A. (2022). Positive Online Customer Experience as an Antecedent of the Willingness to Share Information with an E-Commerce Retailer. In M. Themistocleous, & M. Papadaki (Eds.), EMCIS 2021 : 18th European, Mediterranean, and Middle Eastern Conference on Information Systems, Proceedings (pp. 376-383). Springer. Lecture Notes in Business Information Processing, 437. https://doi.org/10.1007/978-3-030-95947-0_26


JYU-tekijät tai -toimittajat


Julkaisun tiedot

Julkaisun kaikki tekijät tai toimittajatNyrhinen, Jussi; Kemppainen, Tiina; Grénman, Miia; Frank, Lauri; Makkonen, Markus; Wilska, Terhi-Anna

EmojulkaisuEMCIS 2021 : 18th European, Mediterranean, and Middle Eastern Conference on Information Systems, Proceedings

Emojulkaisun toimittajatThemistocleous, Marinos; Papadaki, Maria

Konferenssin paikka ja aikaVirtual Event8.-9.12.2021

ISBN978-3-030-95946-3

eISBN978-3-030-95947-0

Lehti tai sarjaLecture Notes in Business Information Processing

ISSN1865-1348

eISSN1865-1356

Julkaisuvuosi2022

Sarjan numero437

Artikkelin sivunumerot376-383

Kirjan kokonaissivumäärä768

KustantajaSpringer

KustannuspaikkaCham

JulkaisumaaSveitsi

Julkaisun kielienglanti

DOIhttps://doi.org/10.1007/978-3-030-95947-0_26

Julkaisun avoin saatavuusEi avoin

Julkaisukanavan avoin saatavuus


Tiivistelmä

This paper examines how a positive online customer experience (OCE) can lead customers to consent retailers to collect their personal data and to receive personalized services in exchange. The paper addresses a gap in literature by acknowledging the customer’s perspective while most of the prior literature has overemphasized the benefits of customer data for the firm. The aim of this paper is to provide a literature review to inform understanding of the antecedents and consequences of the willingness to share information (WSI). The paper offers four important contributions for both academics and practitioners. First, it adds to understanding of the importance of OCE and WSI for customer loyalty in e-commerce. Second, the paper examines the e-store antecedents of WSI by drawing on existing literature. Third, it proposes the potential consequences of WSI and constructs a conceptual framework for future testing. Finally, the paper proposes managerial implications.


YSO-asiasanatverkkokauppaasiakaskokemusasiakastiedotasiakasuskollisuuspalvelumuotoilu

Vapaat asiasanatonline commerce; online customer experience; servicescape; share of wallet; willingness to share information


Liittyvät organisaatiot


OKM-raportointiKyllä

Raportointivuosi2022

JUFO-taso1


Viimeisin päivitys 2024-11-03 klo 14:30