A1 Journal article (refereed)
“A Shameless Ideology of Shameless Women” : Positioning the Other in Social Media Discourse Surrounding a Women’s Rights Movement in Pakistan (2022)


Sadaf, S., & Siitonen, M. (2022). “A Shameless Ideology of Shameless Women” : Positioning the Other in Social Media Discourse Surrounding a Women’s Rights Movement in Pakistan. Social Media and Society, 8(1). https://doi.org/10.1177/20563051221086933


JYU authors or editors


Publication details

All authors or editorsSadaf, Shomaila; Siitonen, Marko

Journal or seriesSocial Media and Society

ISSN2056-3051

eISSN2056-3051

Publication year2022

Volume8

Issue number1

PublisherSAGE Publications

Publication countryUnited Kingdom

Publication languageEnglish

DOIhttps://doi.org/10.1177/20563051221086933

Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/80460


Abstract

This study analyzes social media (YouTube) discourse related to Aurat March 2019, a women’s rights movement in Pakistan. Using a discourse analytical approach that draws on the premises of Positioning theory, the analysis reveals the following two major storylines from the data: “The women who stray from the path, and the men who will return them to it,” and “Islam under threat from the outside.” Social media platforms allow their users to express opinions in online spaces, often resulting in polarization and clustering of like-minded people in so-called echo-chambers. This study demonstrates how social media users actively participate in the discursive construction of the “other,” and how the women’s rights movement in Pakistan continues to struggle against hegemonic scripts of gender and sexuality.


Keywordswomen's rights movementswoman's statuspublic discussiononline discussionsocial mediaYouTubediscourse analysis

Free keywordsAurat March; discourse analysis; positioning; social media; women’s rights movement; YouTube


Contributing organizations


Ministry reportingYes

Reporting Year2022

JUFO rating1


Last updated on 2024-03-04 at 18:27