A1 Journal article (refereed)
COVID-19 and medical tourism intentions for Iran : a test of the risk perception attitude framework (RPAF) (2022)

Abbaspour, F., Soltani, S., & Tham, A. (2022). COVID-19 and medical tourism intentions for Iran : a test of the risk perception attitude framework (RPAF). Journal of Islamic Marketing, EarlyCite. https://doi.org/10.1108/jima-01-2022-0028

JYU authors or editors

Publication details

All authors or editors: Abbaspour, Ferdos; Soltani, Sanaz; Tham, Aaron

Journal or series: Journal of Islamic Marketing

ISSN: 1759-0833

eISSN: 1759-0841

Publication year: 2022

Publication date: 25/04/2022

Volume: EarlyCite

Publisher: Emerald

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/jima-01-2022-0028

Publication open access: Not open

Publication channel open access:


Purpose – This paper aims to examine whether medical tourism can be a frontrunner in terms of postpandemic recovery for the industry
Design/methodology/approach – A mixed-method analysis of 17 interviews and 210 questionnaires involving medical tourists to Iran was applied.
Findings – Medical tourists perceived the risks posed by COVID-19 as a temporal one, and attitudes toward post pandemic visitation intentions remained strong. In addition, these tourists can mostly be classified into responsive individuals, who demonstrate not only high risk but also high efficacy levels to negotiate the threats posed by the pandemic. No gender differences were located between male and female medical tourists in terms of post-COVID-19 travel intentions to Iran.
Originality/value – This research extends the application of the risk perception attitude framework to a medical tourism context. Furthermore, medical tourists are uncovered as another segment of crisis-resistant tourists.

Keywords: tourism; tourists and travellers; pandemics; COVID-19; decision making; risks; self-efficacy

Free keywords: pandemic; coronavirus; tourism decision-making; travel risks; self-efficacy

Contributing organizations

Ministry reporting: No, publication in press

JUFO rating: 1

Preliminary JUFO rating: 1

Last updated on 2023-17-01 at 08:11