A1 Journal article (refereed)
COVID-19 and medical tourism intentions for Iran : a test of the risk perception attitude framework (RPAF) (2022)
Abbaspour, F., Soltani, S., & Tham, A. (2022). COVID-19 and medical tourism intentions for Iran : a test of the risk perception attitude framework (RPAF). Journal of Islamic Marketing, EarlyCite. https://doi.org/10.1108/jima-01-2022-0028
JYU authors or editors
Publication details
All authors or editors: Abbaspour, Ferdos; Soltani, Sanaz; Tham, Aaron
Journal or series: Journal of Islamic Marketing
ISSN: 1759-0833
eISSN: 1759-0841
Publication year: 2022
Publication date: 25/04/2022
Volume: EarlyCite
Publisher: Emerald
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.1108/jima-01-2022-0028
Publication open access: Not open
Publication channel open access:
Abstract
Design/methodology/approach – A mixed-method analysis of 17 interviews and 210 questionnaires involving medical tourists to Iran was applied.
Findings – Medical tourists perceived the risks posed by COVID-19 as a temporal one, and attitudes toward post pandemic visitation intentions remained strong. In addition, these tourists can mostly be classified into responsive individuals, who demonstrate not only high risk but also high efficacy levels to negotiate the threats posed by the pandemic. No gender differences were located between male and female medical tourists in terms of post-COVID-19 travel intentions to Iran.
Originality/value – This research extends the application of the risk perception attitude framework to a medical tourism context. Furthermore, medical tourists are uncovered as another segment of crisis-resistant tourists.
Keywords: tourism; tourists and travellers; pandemics; COVID-19; decision making; risks; self-efficacy
Free keywords: pandemic; coronavirus; tourism decision-making; travel risks; self-efficacy
Contributing organizations
Ministry reporting: No, publication in press
Preliminary JUFO rating: 1
