A3 Book section, Chapters in research books
Collocational networks supporting strategic planning of brand communication: Analysis of quarterly reports of telecommunication companies (2003)

Järvi, P. (2003). Collocational networks supporting strategic planning of brand communication: Analysis of quarterly reports of telecommunication companies. In Proceedings: Information Systems, echnologies and Applications (pp. 362-367). IIIS.

JYU authors or editors

Publication details

All authors or editors: Järvi, Pentti

Parent publication: Proceedings: Information Systems, echnologies and Applications

ISBN: 980-6560-01-9

Edition: 1.

Publication year: 2003

Pages range: 362-367

Publisher: IIIS

Place of Publication: Orlando

Publication country: Finland

Publication language: Finnish

Publication open access: Not open

Publication channel open access: 

Free keywords: collocational networks; strategic planning of brand communication

Contributing organizations

Ministry reporting: Yes

Preliminary JUFO rating: Not rated