A3 Book section, Chapters in research books
How Digital is Communication in Your Organization? : A Metrics and an Analysis Method (2004)
Tyrväinen, P., & Päivärinta, T. (2004). How Digital is Communication in Your Organization? : A Metrics and an Analysis Method. In O. Camp, J. B. L. Filipe, S. Hammoudi, & M. Piattini (Eds.), Enterprise Information Systems V (pp. 258-268). Kluwer Academic Publishers. https://doi.org/10.1007/1-4020-2673-0_30
JYU authors or editors
Publication details
All authors or editors: Tyrväinen, Pasi; Päivärinta, Tero
Parent publication: Enterprise Information Systems V
Parent publication editors: Camp, Olivier; Filipe, Joaquim B. L.; Hammoudi, Slimane; Piattini, Mario
Place and date of conference: Angers, Ranska, 23.-26.4.2003
ISBN: 1-4020-1726-X
Publication year: 2004
Pages range: 258-268
Number of pages in the book: 332
Publisher: Kluwer Academic Publishers
Place of Publication: Dordrecht
Publication country: Netherlands
Publication language: English
DOI: https://doi.org/10.1007/1-4020-2673-0_30
Publication open access: Not open
Publication channel open access: Channel is not openly available
Abstract
Novel innovations in the area of digital media are changing the ways we communicate and organize. However, few practical measures exist for analysing the digitalisation of organizational communication as an intermediate factor in the initiatives to adopt new information and communication technologies (ICT). Building upon the genre theory of organizational communication, a categorization of communication forms, and quantitative measures we suggest such metrics and a measurement method. A case study applying them in an industrial organization suggests the method and metrics to be applicable for quantifying how new information systems affect to organizational communication as well as for anticipating their digitalisation impact prior to the implementation. The metrics provide a basis for further work on analysing correlation between organizational performance and adoption of information and communication technology.
Keywords: organisational communication and public relations; information and communications technology; digitalisation; measuring methods; measuring instruments (indicators)
Free keywords: genres of organizational communication; measuring information and communication
Contributing organizations
Ministry reporting: Yes
Preliminary JUFO rating: Not rated
