A4 Article in conference proceedings
Peer-To-Peer Marketing For Content Products - Combining Digital Rights Management And Multilevel Marketing (2004)


Tyrväinen, P., Järvi, J., & Luoma, E. (2004). Peer-To-Peer Marketing For Content Products - Combining Digital Rights Management And Multilevel Marketing. In IADIS International Conference on e-Commerce 2004 (pp. 8).


JYU authors or editors


Publication details

All authors or editors: Tyrväinen, Pasi; Järvi, Jarmo; Luoma, Eetu

Parent publication: IADIS International Conference on e-Commerce 2004

Publication year: 2004

Pages range: 8

Publication country: Portugal

Publication language: English

Publication open access: Not open

Publication channel open access: 


Keywords: electronic commerce

Free keywords: Peer-to-peer marketing; digital rights management; multilevel marketing; channel separation model; delivery chain tracking

Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2023-01-02 at 11:40