O1 Abstract
Creativity-business Model Innovation Relationship and Financial Performance of the Firm (2022)
Imran, M. I. (2022). Creativity-business Model Innovation Relationship and Financial Performance of the Firm. Academy of Management Annual Meeting Proceedings , 2022(1). https://doi.org/10.5465/ambpp.2022.13307abstract
JYU authors or editors
Publication details
All authors or editors: Imran, Muhammad Ilyas
Place and date of conference: Seattle (WA), USA, 5.-9.8.2022
Journal or series: Academy of Management Annual Meeting Proceedings
ISSN: 0065-0668
eISSN: 2151-6561
Publication year: 2022
Volume: 2022
Issue number: 1
Publisher: Academy of Management
Publication country: United States
Publication language: English
DOI: https://doi.org/10.5465/ambpp.2022.13307abstract
Publication open access: Not open
Publication channel open access: Channel is not openly available
Abstract
The study analyzes the creativity–business model innovation relationship and its impact on financial performance of the firm in the context of advertising industry where there are limited opportunities for process or product innovation. Using moderated mediation model, it is argued that creativity positively affect the business model innovation. Also, business model innovation improves the firm financial performance. Thus, business model innovation mediates the relationship between creativity and financial performance of the firm. Moreover, business group affiliation moderates the impact of business model innovation on firm performance. The results from panel dataset largely support the proposed model. The study contributes to the literature on creativity and business model innovation.
Keywords: creativity; innovations; innovativeness; business; business models; business operations; effectiveness; economic objects; advertising sector
Contributing organizations
Ministry reporting: Won't be reported