O1 Abstract
Creativity-business Model Innovation Relationship and Financial Performance of the Firm (2022)

Imran, M. I. (2022). Creativity-business Model Innovation Relationship and Financial Performance of the Firm. Academy of Management Annual Meeting Proceedings , 2022(1). https://doi.org/10.5465/ambpp.2022.13307abstract

JYU authors or editors

Publication details

All authors or editorsImran, Muhammad Ilyas

Place and date of conferenceSeattle (WA), USA5.-9.8.2022

Journal or seriesAcademy of Management Annual Meeting Proceedings



Publication year2022


Issue number1

PublisherAcademy of Management

Publication countryUnited States

Publication languageEnglish


Publication open accessNot open

Publication channel open accessChannel is not openly available


The study analyzes the creativity–business model innovation relationship and its impact on financial performance of the firm in the context of advertising industry where there are limited opportunities for process or product innovation. Using moderated mediation model, it is argued that creativity positively affect the business model innovation. Also, business model innovation improves the firm financial performance. Thus, business model innovation mediates the relationship between creativity and financial performance of the firm. Moreover, business group affiliation moderates the impact of business model innovation on firm performance. The results from panel dataset largely support the proposed model. The study contributes to the literature on creativity and business model innovation.

Keywordscreativityinnovationsinnovativenessbusinessbusiness modelsbusiness operationseffectivenesseconomic objectsadvertising sector

Contributing organizations

Ministry reportingWon't be reported

Last updated on 2024-03-04 at 18:15