O1 Abstract
Creativity-business Model Innovation Relationship and Financial Performance of the Firm (2022)

Imran, M. I. (2022). Creativity-business Model Innovation Relationship and Financial Performance of the Firm. Academy of Management Annual Meeting Proceedings , 2022(1). https://doi.org/10.5465/ambpp.2022.13307abstract

JYU authors or editors

Publication details

All authors or editors: Imran, Muhammad Ilyas

Place and date of conference: Seattle (WA), USA, 5.-9.8.2022

Journal or series: Academy of Management Annual Meeting Proceedings

ISSN: 0065-0668

eISSN: 2151-6561

Publication year: 2022

Volume: 2022

Issue number: 1

Publisher: Academy of Management

Publication country: United States

Publication language: English

DOI: https://doi.org/10.5465/ambpp.2022.13307abstract

Publication open access: Not open

Publication channel open access: Channel is not openly available


The study analyzes the creativity–business model innovation relationship and its impact on financial performance of the firm in the context of advertising industry where there are limited opportunities for process or product innovation. Using moderated mediation model, it is argued that creativity positively affect the business model innovation. Also, business model innovation improves the firm financial performance. Thus, business model innovation mediates the relationship between creativity and financial performance of the firm. Moreover, business group affiliation moderates the impact of business model innovation on firm performance. The results from panel dataset largely support the proposed model. The study contributes to the literature on creativity and business model innovation.

Keywords: creativity; innovations; innovativeness; business; business models; business operations; effectiveness; economic objects; advertising sector

Contributing organizations

Ministry reporting: Won't be reported

Last updated on 2022-08-12 at 00:07