A1 Journal article (refereed)
The role of hedonic features on use and continuous use of mobile retail apps (2022)

Olaleye, S. A., Ukpabi, D. C., Sanusi, I. T., & Juga, J. (2022). The role of hedonic features on use and continuous use of mobile retail apps. International Journal of Business Excellence, 27(1), 75-93. https://doi.org/10.1504/IJBEX.2022.123048

JYU authors or editors

Publication details

All authors or editors: Olaleye, Sunday Adewale; Ukpabi, Dandison C.; Sanusi, Ismaila Temitayo; Juga, Jari

Journal or series: International Journal of Business Excellence

ISSN: 1756-0047

eISSN: 1756-0055

Publication year: 2022

Publication date: 20/05/2022

Volume: 27

Issue number: 1

Pages range: 75-93

Publisher: Inderscience Publishers

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1504/IJBEX.2022.123048

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/85649

Abstract

The cost of developing a mobile retail app is high, so retailers get value for money when shoppers utilise mobile retail apps for their shopping. However, some shoppers either do not use such shopping platforms or those who use it discontinue its use shortly after their first usage. While extant studies predominantly examine adoption, literature is scarce on a mobile app that examines post-adoption consequences. Accordingly, the purpose of this study is to examine factors influencing mobile retail app use and continuous use. This study collects data from 235 experienced Finnish mobile app users and utilised structural equation modelling technique for the data analysis. Findings show that the relationship between performance expectancy and use is stronger than continuous use. Cognitive features that enhance learning the platform have also shown to influence use, while privacy and affective components were critical determinants of continuous use. Finally, the study offers implications and recommendations.

Keywords: electronic commerce; mobile commerce; mobile services; mobile apps; use; user experience; emotions; pleasure

Free keywords: hedonic features; mobile retail apps; cognitive; affective; smartphone; Finland

Contributing organizations

Ministry reporting: Yes

VIRTA submission year: 2022

JUFO rating: 1