A3 Book section, Chapters in research books
Introduction to Social Media for Progressive Public Relations (2023)
Niininen, O. (2023). Introduction to Social Media for Progressive Public Relations. In O. Niininen (Ed.), Social Media for Progressive Public Relations (pp. 1-7). Routledge. https://doi.org/10.4324/9781003177791-1
JYU authors or editors
Publication details
All authors or editors: Niininen, Outi
Parent publication: Social Media for Progressive Public Relations
Parent publication editors: Niininen, Outi
ISBN: 978-1-032-01233-9
eISBN: 978-1-003-17779-1
Publication year: 2023
Publication date: 23/09/2022
Pages range: 1-7
Number of pages in the book: 270
Publisher: Routledge
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.4324/9781003177791-1
Publication open access: Not open
Publication channel open access:
Abstract
Social media (SM) has changed many forms of professional communication, including public relations (PR) practices. While SM offers excellent tools for engaging with stakeholders, it can challenge the reputation of an organisation. In short, SM has the power to change PR practices, which is behind the call for a book that explores the symbiotic relationship between SM and PR. SM can be a major challenge for contemporary PR practitioners, blurring the boundaries between PR and other forms of communication.
Keywords: organisations (systems); communication; organisational communication and public relations; public relations; marketing; social media
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2023
Preliminary JUFO rating: 3
Parent publication with JYU authors: