A3 Book section, Chapters in research books
Engaging Employees via Digital Technologies : An Integrative Model of Change Management and Communication via Internal Social Media (2023)

Agerholm Andersen, M., & Valentini, C. (2023). Engaging Employees via Digital Technologies : An Integrative Model of Change Management and Communication via Internal Social Media. In O. Niininen (Ed.), Social Media for Progressive Public Relations (pp. 57-72). Routledge. https://doi.org/10.4324/9781003177791-7

JYU authors or editors

Publication details

All authors or editors: Agerholm Andersen, Mona; Valentini, Chiara

Parent publication: Social Media for Progressive Public Relations

Parent publication editors: Niininen, Outi

ISBN: 978-1-032-01233-9

eISBN: 978-1-003-17779-1

Publication year: 2023

Publication date: 23/09/2022

Pages range: 57-72

Number of pages in the book: 270

Publisher: Routledge

Place of Publication: London

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.4324/9781003177791-7

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/86013


Internal social media (ISM) has increasingly gained relevance as a networking platform on which employees can share content and actively engage in conversations across functions, regions, and hierarchical levels. Many employees have been working from home, especially during the COVID-19 pandemic, using a variety of ISM platforms—a trend that could continue to increase. While the COVID-19 pandemic is only one example of how organisations must continuously change to adapt to a new context, research shows that it is difficult for management to implement changes successfully among employees, and most change initiatives fail. ISM provides a dynamic and interactive communication arena in which employees can participate in sharing ideas and opinions related to their daily work. However, theoretical efforts to explain the use of ISM in a change situation from an employee perspective are currently limited. This chapter aims to propose a theoretical framework—co-creating organisational change in ISM—that explains factors influencing participative and dialogic change communications between managers and employees using ISM.

Keywords: organisations (systems); internal communication; social media; employees; committing someone; change management communication; organisational communication and public relations; interaction; remote work

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2023

Preliminary JUFO rating: 3

Last updated on 2023-03-04 at 09:37