A1 Journal article (refereed)
Can Innovativeness in Museums Benefit From Ethical Virtues? (2022)

Pucetaite, R., Bagočiūnė, L., & Novelskaitė, A. (2022). Can Innovativeness in Museums Benefit From Ethical Virtues?. International Journal of Arts Management, 24(3), 44-56.

The research was funded by Strategic Research Council at the Research Council of Finland.

JYU authors or editors

Publication details

All authors or editorsPucetaite, Raminta; Bagočiūnė, Laura; Novelskaitė, Aurelija

Journal or seriesInternational Journal of Arts Management


Publication year2022


Issue number3

Pages range44-56

PublisherEcole des Hautes Etudes Commerciales

Publication countryCanada

Publication languageEnglish

Publication open accessNot open

Publication channel open access


This study is among the first attempts to examine the impact of an organization’s ethical culture on organizational innovativeness in the context of museums operating in post-Soviet society. The authors describe a relationship between the two constructs of social identity and person–organization fit theories. A survey of
museum representatives in Lithuania, using the scales of the Corporate Ethical Virtue model and organizational
innovativeness, indicates that the ethical virtue of discussability may determine product and behaviour
innovativeness, congruency of supervisors is important to strengthening process and strategy innovativeness,
and sanctionability affects market innovativeness. Managerial implications and avenues for further research
are discussed.

Keywordsinnovationsinnovativenessorganisations (systems)culture sectormuseumscompetitive strengthcustomer satisfactionethicalitycultural policy

Free keywordsethical organizational culture; ethical virtues; Lithuania; museums; organizational innovativeness

Contributing organizations

Related projects

Ministry reportingYes

Reporting Year2022

JUFO rating1

Last updated on 2024-03-04 at 19:17