A1 Journal article (refereed)
Can Innovativeness in Museums Benefit From Ethical Virtues? (2022)

Pucetaite, R., Bagočiūnė, L., & Novelskaitė, A. (2022). Can Innovativeness in Museums Benefit From Ethical Virtues?. International Journal of Arts Management, 24(3), 44-56.

JYU authors or editors

Publication details

All authors or editors: Pucetaite, Raminta; Bagočiūnė, Laura; Novelskaitė, Aurelija

Journal or series: International Journal of Arts Management

ISSN: 1480-8986

Publication year: 2022

Volume: 24

Issue number: 3

Pages range: 44-56

Publisher: Ecole des Hautes Etudes Commerciales

Publication country: Canada

Publication language: English

Publication open access: Not open

Publication channel open access:


This study is among the first attempts to examine the impact of an organization’s ethical culture on organizational innovativeness in the context of museums operating in post-Soviet society. The authors describe a relationship between the two constructs of social identity and person–organization fit theories. A survey of
museum representatives in Lithuania, using the scales of the Corporate Ethical Virtue model and organizational
innovativeness, indicates that the ethical virtue of discussability may determine product and behaviour
innovativeness, congruency of supervisors is important to strengthening process and strategy innovativeness,
and sanctionability affects market innovativeness. Managerial implications and avenues for further research
are discussed.

Keywords: innovations; innovativeness; organisations (systems); culture sector; museums; competitive strength; customer satisfaction; ethicality; cultural policy

Free keywords: ethical organizational culture; ethical virtues; Lithuania; museums; organizational innovativeness

Contributing organizations

Related projects

Ministry reporting: Yes

Reporting Year: 2022

Preliminary JUFO rating: 1

Last updated on 2023-03-03 at 10:23