A3 Book section, Chapters in research books
The Yuck Factor : Reiterating Insect-Eating (and Otherness) Through Disgust  (2023)

Kosonen, H. (2023). The Yuck Factor : Reiterating Insect-Eating (and Otherness) Through Disgust . In M. Ryynänen, H. Kosonen, & S. Ylönen (Eds.), Cultural Approaches to Disgust and the Visceral (pp. 90-103). Routledge. https://doi.org/10.4324/9781003205364-10

JYU authors or editors

Publication details

All authors or editorsKosonen, Heidi

Parent publicationCultural Approaches to Disgust and the Visceral

Parent publication editorsRyynänen, Max; Kosonen, Heidi; Ylönen, Susanne

ISBN 978-1-032-06378-2


Publication year2023

Publication date25/08/2022

Pages range90-103

Number of pages in the book242


Publication countryUnited Kingdom

Publication languageEnglish


Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/82881


In this chapter, representing critical cultural studies and visual studies, I consider insect-eating’s media portrayals by employing discourse analysis, semiology, and visual analysis methods. I conduct a qualitative analysis of the textual and visual elements in selected media portrayals of entomophagy. The focus is on Anglophone media iterations between 2013-2020, discovered online through Google searches Spring 2019 and Spring 2021. I am particularly interested in disgust’s role in mediating entomophagy to mass audiences. Through theories of this visceral emotion, I discuss the main ways historical Western representations of revulsion against insects and insect-eating resurface despite the food industry’s attempts at presenting insect-eating as appetizing. The theoretical backbone of my analysis lies in the paradigm of socio-cultural construction, which explores how cultural discourses and representations shape emotions, conceptions, and norms - including thoughts related to what is disgusting. My take on entomophagy is here affected by anthropological and post-colonial perspectives on food and foodways, which render poignant not only disgusting foods’ socio-cultural construction but also their socio-cultural and moral functions in drawing boundaries and distinctions between groups of people.

Keywordsedible insectsinsectsaversionmedianewscultural researchsociocultural factorsothernessnormsdiscourse analysis

Contributing organizations

Ministry reportingYes

Reporting Year2023

JUFO rating3

Last updated on 2024-15-06 at 22:26