B1 Non-refereed journal articles
“An Ounce of Prevention Is Worth a Pound of Cure: Findings from National Franchisee (Dis-)Satisfaction Study” (2002)


Tuunanen, M. (2002). “An Ounce of Prevention Is Worth a Pound of Cure: Findings from National Franchisee (Dis-)Satisfaction Study”. Journal of Marketing Channels, 10(2), 57-89.


JYU authors or editors


Publication details

All authors or editors: Tuunanen, Mika

Journal or series: Journal of Marketing Channels

Publication year: 2002

Volume: 10

Issue number: 2

Pages range: 57-89

Publication country: United States

Publication language: English

Publication open access: Not open

Publication channel open access:


Keywords: franchising

Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2021-09-06 at 07:31