A4 Article in conference proceedings
What is this thing called product placement? (2005)

Sabour, N. (2005). What is this thing called product placement?. In S. Diehl, R. Terlutter, & P. Weinberg (Eds.), Advertising and Communication Proceedings 4th International Conference on Research in Advertising (ICORIA) (pp. 212-222). Saarbrücken: Institute for Consumer and Behavior Research, Saarland university.

JYU authors or editors

Publication details

All authors or editors: Sabour, Nadia

Parent publication: Advertising and Communication Proceedings 4th International Conference on Research in Advertising (ICORIA)

Parent publication editors: Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter

ISBN: 3-00-016304-2

Publication year: 2005

Pages range: 212-222

Publisher: Institute for Consumer and Behavior Research, Saarland university

Place of Publication: Saarbrücken

Publication country: Germany

Publication language: English

Open Access: Publication channel is not openly available

Keywords: marketing communication; product placement

Free keywords: marketing communications; concept

Contributing organizations

Ministry reporting: Yes

Preliminary JUFO rating: Not rated