B1 Non-refereed journal articles
Service Bundling as Pricing Strategy for Mobile Services: Scandinavian Perspective (2004)


Munnukka, J., & Mattila, M. (2004). Service Bundling as Pricing Strategy for Mobile Services: Scandinavian Perspective. Journal of Internet Banking and Commerce, 9(2). http://www.arraydev.com/commerce/JIBC/0406-06.asp


JYU authors or editors


Publication details

All authors or editors: Munnukka, Juha; Mattila, Minna

Journal or series: Journal of Internet Banking and Commerce

Publication year: 2004

Volume: 9

Issue number: 2

Publisher: Nahum Goldmann

Publication language: English

Persistent website address: http://www.arraydev.com/commerce/JIBC/0406-06.asp

Publication open access: Not open

Publication channel open access: 


Keywords: mobile services

Free keywords: pricing strategy; service bundling

Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2023-01-02 at 16:00