A4 Article in conference proceedings
Usage of Mobile Services: Empirical Findings from a Bank Customer Survey (2003)
Suoranta, M., & Mattila, M. (2003). Usage of Mobile Services: Empirical Findings from a Bank Customer Survey. In AMA Educators' Proceedings (pp. 179-187). American Marketing Association. Enhancing Knowledge Development in Marketing, 14.
JYU authors or editors
Publication details
All authors or editors: Suoranta, Mari; Mattila, Minna
Parent publication: AMA Educators' Proceedings
ISBN: 088757-307-7
Journal or series: Enhancing Knowledge Development in Marketing
ISSN: 0888-1839
Publication year: 2003
Number in series: 14
Pages range: 179-187
Publisher: American Marketing Association
Publication country: United States
Publication language: English
Publication open access: Not open
Publication channel open access:
Keywords: mobile services
Free keywords: banking; demographics
Contributing organizations
Ministry reporting: Yes
Preliminary JUFO rating: Not rated