A4 Article in conference proceedings
Usage of Mobile Services: Empirical Findings from a Bank Customer Survey (2003)


Suoranta, M., & Mattila, M. (2003). Usage of Mobile Services: Empirical Findings from a Bank Customer Survey. In AMA Educators' Proceedings (pp. 179-187). American Marketing Association.


JYU authors or editors


Publication details

All authors or editors: Suoranta, Mari; Mattila, Minna

Parent publication: AMA Educators' Proceedings

ISBN: 088757-307-7

Journal or series: Enhancing Knowledge Development in Marketing

ISSN: 0888-1839

Publication year: 2003

Number in series: 14

Pages range: 179-187

Publisher: American Marketing Association

Publication country: United States

Publication language: English

Open Access: Publication channel is not openly available


Keywords: mobile services

Free keywords: banking; demographics

Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2020-12-10 at 22:46